IBC2010 - the World's Media Meeting Place

Continuing development in response to a changing industry

LONDON, August 31, 2010 - IBC, which opens on 9 September, is poised to reinforce its position as
the world's leading meeting place for everyone involved in the electronic
media industry. Top figures and opinion formers are lined up for the
conference, and more than 1,300 companies are populating 42,000 square metres
of exhibition space. Exhibitors include all the major names in the industry,
and 250 companies taking part in IBC for the first time.

    (Logo: photos.prnewswire.com/prnh/20100629/IBCLOGO )
    (Logo: www.newscom.com/cgi-bin/prnh/20100629/IBCLOGO )

"IBC has always been driven by much more than pure technological
innovation," said Michael Crimp, the event's CEO. "It is about sharing
knowledge and experience, about using the technology to achieve creative and
commercial success, and about forming partnerships to reach these goals.
Those ideas are now the bedrock of the industry as it moves forward."

As well as significantly increased exhibitor numbers and space (this year
sees the addition of Hall 13), the IBC2010 exhibition includes a number of
new initiatives, including the Connected World. This brings together exhibits
on IP-based delivery platforms - including online and mobile television and
digital out of home - with demonstrations and debates on the new devices
available to consumers. Audiences are now consuming content in different
ways, at different times and in different locations and creators and
deliverers of media need to change to meet this revolution.

The conference tackles three fundamental streams of debate: technology
advances, creative innovation and the business of broadcasting, together with
other sessions which increase the appeal of IBC. Anchoring the conference
programme are a number of keynote speakers, including the chair of the BBC
Trust Sir Michael Lyons, Manolo Romero, the head of Olympic Broadcast
Services, and Texas Instruments senior vice president Kent Nowak.

Another innovation this year is a formal training programme, the IBC
Digital Media Training Workshops, developed and delivered by Future Media
Concepts. This is part of a rolling initiative to develop IBC to reflect the
structural changes in the world of electronic media.

"We continue to consult with all our stakeholders, and together we
develop targets for the future," Crimp explained. "Using IBC's strong
position in the industry worldwide as a basis for tackling the skills crisis
was one of those agreed business development focuses, and the new IBC Digital
Media Training Workshop is just a first step.

"The same consultation exercise asked us to look at consumer technology,
not because IBC needs to move in that direction but because we all need to be
aware of the end user - what the audience wants. So the Connected World is a
response to that," he added. "We were also asked to look at drawing in more
CEOs and board level executives, who are increasingly the decision makers.
The conference this year has been designed to appeal to them, and there are
initiatives planned in this direction for the very near future.

"IBC is run by the industry for the industry," Crimp concluded. "That
gives us a very strong sense of what the current pressures are and where we
are heading. Combine that with a responsive and agile organisation, and IBC
is unrivalled in its ability to tackle, in a practical and engaging way, the
key issues of the moment."

    Note to Editors:
    IBC2010
    Conference 9-14 September
    Exhibition 10 -14 September
    RAI, Amsterdam

Kelly Hyde, Audience Marketing Assistant Manager of IBC, +44-(0)-207-832-4104, or khyde at ibc.org