ICIS Chemical Business (Part of Reed Business Information UK Ltd) Relaunches With Sharpened Focus
By Icis And Reed Business Information Uk, PRNESunday, July 11, 2010
NEW YORK and LONDON, July 12, 2010 - Global trade magazine ICIS Chemical Business
(www.icis.com/staticpages/magazines.htm) has been relaunched today
with a new design and a sharper focus on key chemical markets to help buyers
and sellers make business decisions.
"We will provide essential information and analysis to help buyers and
sellers in key chemical markets - not just reporting on prices, but what's
driving these prices - in both the short term and in the long run," said
Joseph Chang, Global Editor of ICIS Chemical Business.
The new ICIS Chemical Business
(cde.cerosmedia.com/1T4c3744326abcd119.cde) will focus on the
upstream, bulk commodity chemical and polymer markets.
"Through research, we've found that purchasing managers in a diverse set
of industries that buy chemicals - including those in the specialty chemical
industry - are focused primarily on upstream markets where they can get
information on prices and what moves these prices," said Chang.
As part of this sharpened focus, ICIS Chemical Business will introduce
four new weekly columns: Petrochemicals, Polymers, Intermediates and the
fourth rotating between Inorganics/Oleochemicals/Biofuels. There will also be
a revamped Energy & Feedstocks column, and an expanded Plants & Projects
section providing data and analysis on new activity.
ICIS Chemical Business will also have strong geographic coverage of
regions that are becoming increasingly important in the global chemical
market.
"As a truly global magazine, ICIS Chemical Business will identify and
analyze trends affecting chemical markets in Europe and the US, as well as
other important regions such as Asia, the Middle East and Latin America,"
said Will Beacham, Deputy Editor and London Bureau Chief.
The magazine will draw upon the strength of more than 140 pricing, news
and magazine reporters across ICIS worldwide - in New York, London, Houston,
Singapore, Shanghai and Mumbai.
Watch a video on how ICIS Chemical Business has changed
(link.brightcove.com/services/player/bcpid111353398001?bctid=
111556427001)
(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)
About ICIS
ICIS is well established as a key global provider of price and news
intelligence for the chemical, oil and energy industries, assisting companies
in global commodity markets to improve their revenues and profits by
providing high quality, timely, commercially useful information, business
leads and brand positioning across the world.
Our global team of around 200 people based in London, Houston, Singapore,
New York, Washington, San Francisco, Shanghai, Moscow and Mumbai strives to
deliver definitive global chemical intelligence.
About Reed Business Information UK
Reed Business Information UK brings over 100 market leading brands to an
audience of 30 million decision makers worldwide through its multi-platform
media of web products, magazines, exhibitions, conferences and industry
awards. Reed Business Information UK is part of Reed Elsevier, a FTSE-100
company.
For media inquiries: Joseph S. Chang Global Editor ICIS Chemical Business 360 Park Avenue South New York, NY 10010 +1-212-791-4224 joseph.chang@icis.com www.icis.com For commercial inquiries: David Stanworth Commercial Director ICIS Reed Business Information T: +44-20-8652-8880 E: david.stanworth@icis.com
For media inquiries: Joseph S. Chang, Global Editor, ICIS Chemical Business, 360 Park Avenue South, New York, NY 10010, +1-212-791-4224, joseph.chang at icis.com . For commercial inquiries: David Stanworth, Commercial Director, ICIS, Reed Business Information, T: +44-20-8652-8880, E: david.stanworth at icis.com .
Tags: Icis And Reed Business Information Uk, July 12, New York, New york and london, United Kingdom