Consumers No Longer Need to Pay Exorbitant Roaming Rates and Data Fees When Travelling Internationally

By Forum Tel, PRNE
Monday, November 8, 2010

Introducing: Forum Tel, the Company Revolutionizing International Mobile Service Led by Travel Industry Veterans

NEW YORK and LONDON, November 9, 2010 - Forum Tel ( is now making it more convenient and
affordable to use a mobile phone during international travel.

Forum Tel is a global mobile communications provider for the travel,
tourism and hospitality industries and their customers. The Company is
dedicated to alleviating the high costs and hidden fees associated with
traditional international phone usage by offering travelers access to a low
cost, reliable cellular voice and data service delivered on a high-quality,
quad-band world phone. With Forum Tel, travelers save as much as 80 percent
on roaming and long distance charges while earning distribution partners a
robust commission.

"We created Forum Tel because we, as consumers, have paid way too much
for way too long on long distance and roaming fees. I was in China a few
years ago and I was shocked to receive a cell phone bill for a few thousand
dollars. That was more than my hotel bill!" said Shai Bar-Lavi, CEO, Forum
Tel. "We spoke to more and more people and it seemed everyone had a horror
story about unreasonable international roaming charges on their phone bills.
We realized that there was an opportunity to create a solution that could
save people hundreds of dollars when they travel internationally."

Forum Tel is now available through participating distributors in the
travel, tourism and hospitality industries. For distributors, Forum Tel
offers the unique opportunity to stay in touch with customers while they are
traveling. With Forum Tel's SMS Blast! capability, distributors can reach out
to customers mid-trip for things like service updates and revenue-generating
marketing offers.

Use of the phone is provided for free and, unlike pre-paid calling cards,
customers pay post-usage for only the calls and texts made and received.
Travel service providers can simply integrate Forum Tel into their tours,
cruises, vacation rentals, travel insurance, study abroad programs or any
international travel program. Forum Tel distributors can brand the service as
desired and are commissioned for the usage of every phone ordered.

"Our mobile devices have truly become our lifeline, why should consumers
have to change that behavior simply because they are in another country?"
said Mitch Gross, president, Forum Tel. "In addition to providing an
international mobile solution to the consumer, we also enable our
distribution partners to offer a value-added service at no cost to them.
Distributors are now able to offer their clients up to hundreds of dollars in
savings, which, in many cases can cover an extra night in a hotel or a fun
night on the town!"

Forum Tel users can either pick up their call-ready phone on site at
participating hotel and retail locations or, US travelers can have phones
shipped to them three days before their trip. When travelers return home,
phones are shipped back to Forum Tel or purchased for a small fee.

Forum Tel is led by a highly experienced management team, with unmatched
experience across the travel, technology and financial services sectors. Shai
has a vast experience in investment banking focusing in technology,
telecommunication and marketing companies - both in the US and Israel. Mitch
has more than 20 years of experience in the technology, travel and
hospitality and financial services sectors including Galileo, Travel Guard
and American Express. Keith St. Clair serves as the Advisory Board Chairman
and has more than 30 years of experience in the travel industry and comes to
Forum Tel directly from his role as President of Assist Card, one of the
largest global independent assistance companies in the world.

"When it comes to international calling, there simply is no other service
like Forum Tel," said Keith St. Clair. "We will remain focused on eliminating
the headaches and high costs caused by using a mobile phone when traveling
internationally. We want to enhance the international traveler experience
while at the same time providing incremental revenue to our distributors'
bottom lines."

About Forum Tel

Forum Tel ( is a global mobile communications
provider for the travel, tourism and hospitality industries and their
customers. Forum Tel is dedicated to enhancing the travel experience by
providing low cost and easily accessible mobile phones to international
travelers while providing a risk-free revenue stream for distributors.

    Anne Donohoe / Danielle DeVoren
    KCSA Strategic Communications
    +1-212-896-1261 / +1-212-896-1272 /

Anne Donohoe, +1-212-896-1261, adonohoe at, or Danielle DeVoren, +1-212-896-1272, ddevoren at, both of KCSA Strategic Communications

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