IFE Services and AirMedia Group Form Strategic Alliance

By Ife Services, PRNE
Tuesday, January 25, 2011

Global In-Flight Entertainment Supplier and one of China's Leading Advertising and Entertainment Content Providers to the Airline Industry Agree Mutually Beneficial Partnership

KNUTSFORD, England, January 26, 2011 - IFE Services, one of the world's leading in-flight entertainment (IFE)
providers, today announced the formation of a strategic alliance with
AirMedia Group of China.

AirMedia has distribution rights to a wide and diverse range of Chinese
entertainment content, including movies and TV programmes. The company also
operates the largest digital media network in China dedicated to air travel
advertising, operating screens in 37 major airports and selling
advertisements on routes operated by 9 airlines, including the 3 largest in

IFE Services has been supplying in-flight entertainment services to
airlines for two decades and has excellent relationships with all of the
Hollywood studios and over 250 content suppliers globally. The company's
client base currently includes over 45 airlines across all regions.

Under the agreement, IFE Services and AirMedia will pool content
resources when appropriate and work closely together to provide airlines in
China and the rest of the world with innovative and original in-flight
entertainment that their passengers will enjoy.

"This is a very exciting alliance for IFE Services as we continue to grow
our business in China and further afield," said Andy McEwan, Managing
Director of IFE Services. "AirMedia is a very impressive company with a
market leading presence within the Chinese airline industry. We're highly
confident that this partnership will greatly benefit both parties."

"AirMedia wishes to bring original Chinese entertainment content to air
travellers around the world. Through this partnership with IFE Services,
global air travellers will have an opportunity to know more about Chinese
culture and enjoy outstanding Chinese entertainment content," said Herman
, CEO of AirMedia Group Inc. "AirMedia also wishes to take in-flight
entertainment in China to a new level through this cooperation."

For more information about IFE Services visit: www.ifeservices.com

For more information about AirMedia Group visit:

About AirMedia Group Inc

AirMedia Group Inc. (Nasdaq: AMCN) is a leading operator of out-of-home
advertising platforms in China targeting mid-to-high-end consumers. It
operates the largest digital media network in China dedicated to air travel

AirMedia operates digital TV screens in 37 major airports, including 25
of the 30 largest airports in China. The company also operates digital frames
in 33 major airports, including the 15 largest airports in China. In
addition, AirMedia sells advertisements on routes operated by 9 airlines,
including the 3 largest airlines in China. In selected major airports,
AirMedia also operates traditional media platforms such as billboards and
light boxes and other digital media such as mega LED screens.

In addition, AirMedia has obtained exclusive contractual concession
rights until the end of 2014 to develop and operate outdoor advertising
platforms at Sinopec's service stations located throughout China.

About IFE Services

IFE Services is a leading provider of passenger entertainment solutions
to the travel industry. Its focus on quality and innovation is supported by a
strong commitment to customer service and investment in the latest systems
and technologies.

IFE Services supplies a full range of services to enable its clients to
provide a first class entertainment experience to passengers. They include
movies, TV programmes, audio, games, sleep and relaxation applications,
safety and destination videos, on-board publications, hand-held entertainment
systems and AVOD management.

IFE Services works with a broad client-base worldwide of 50 airlines and
cruise ship operators. The company's headquarters are in Cheshire, UK with
regional offices located in Madrid, Singapore, Miami and Lake Forest,

IFE Services is a privately owned company and part of the Travel
Entertainment Group.

Web: www.ifeservices.com

Press contact: Adrian Lambert, Head of Marketing, IFE Services Ltd, B1-B3 Cranford Drive, Knutsford Business Park, Knutsford, Cheshire, WA16 8ZR, UK, Tel: +44(0)1565-752-793, Email: adrian.lambert at ifeservices.com

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