IKIVO and Ocean Observations Team up to Deliver Essential Experiences on the Android Homescreen

BARCELONA, February 11, 2011 - Ocean Observations, award winning design agency, and IKIVO, market
leading supplier of UI solutions based on open web standards, today jointly
announce their partnership to deliver Fipplr, a progressive Android
Homescreen. Fipplr improves content and social service experiences thanks to
purposeful feeds and an unconventional take on graphic design.

"Many homescreens fail to provide meaningful interactions and access to
information adapted to users' motivations and context. A majority of
homescreens focus on mundane widgets like clocks and weather reports," says
Sofia Svanteson, founder and CEO of Ocean Observations. "There is a large
group of users who want a truly connected service experience that easily
adapts to their situations. Fipplr empowers users to customize their phones
with information they crave."

By responding to user interactions with smooth animations and precise
reactions, Fipplr removes the tedious opening and closing of applications,
and jumping back and forth to access information. Users gain access to
real-time feeds that focus on one topic; for example a Twitter widget filters
on mentions of a certain profile or feeds with a specific hashtag. New
interaction methods, enabled by integrating device sensors, improve the
experience. Rotating the device from portrait to landscape presents an expose
view and a single swipe movement is enough to modify a profile.

"IKIVO and Ocean share the philosophy that it takes meaningful design and
great technology to solve problems," says Brad Sipes, CEO of IKIVO. "Ocean
has a way of quickly isolating usability issues and creating design benefits.
With IKIVO Enrich we bring development early in the design process, quickly
adopt changes, and shorten the time from early concept to implementation. We
believe marrying Ocean's great design and IKIVO's powerful Enrich UI solution
has enormous potential."

Come see Fipplr at Mobile World Congress in Barcelona, 14-17 February.
Ocean Observations and IKIVO will be demonstrating the new homescreen at
their stands in the Swedish Pavilion, Hall 2 Stand F13. For more information,
visit www.fipplr.com.

About Ocean Observations

Ocean Observations helps brands all over the world to create meaningful
interactions on multiple platforms. Our team of strategists and designers has
investigated users' motivations and relevant contexts to come up with new and
competitive ideas for companies such as KDDI, Skype, Nokia, Samsung and
Vodafone. Ocean Observations is located in Stockholm and Tokyo. For more
information, visit: www.oceanobservations.com.

About IKIVO

IKIVO make great UI reality. IKIVO products provide best in class
performance and deliver a true multi-screen experience across devices. IKIVO
Enrich(TM) solution reduces development effort while enabling compelling user
interfaces designed for tomorrow. With a deployed base of more than 450
million devices, IKIVO is the leading supplier of user experience solutions
based on open standards for mass market devices. For more information, visit
www.ikivo.com

For further information: Sofia Svanteson, Ocean Observations, Tel. +46733113240, sofia.svanteson at oceanobservations.com; Andrew Sledd, IKIVO, Tel. +46703057712, andrew.sledd at ikivo.com