MWC2011: MediaTek Announces the MT6573 - Innovative Platform for Mainstream Smartphones

By Mediatek Inc., PRNE
Wednesday, February 9, 2011

Brings unprecedented performance and user experience at lower price

HSINCHU, Taiwan, February 11, 2011 - MediaTek Inc., a leading fabless semiconductor company for wireless
communications and digital multimedia solutions today announced the
availability of its MT6573 platform for mainstream 3G smartphones. Building
on the proven track record of delivering innovative, feature-rich yet
cost-effective solutions that meet consumer's entertainment, communication
and information needs, MediaTek is launching the MT6573 platform to address
the accelerating demand for smartphones with features that can delight users
at price points that meet the needs of operators in developed markets and
consumers in emerging markets.

The MT6573 platform incorporates a highly-integrated, core chipset, a
full range of connectivity solutions and supports the latest versions of the
popular Android(TM) operating system. The MT6573 platform supports a
quad-band, 3G/HSPA modem with mobile broadband rates of 7.2Mbps in the
downlink and 5.76 Mbps uplink, as well as quad-band EDGE. The integrated
applications processing system combines a 650 MHz dedicated ARM(R)11subsystem
for the Android operating system; support for advanced 3D graphics;
multi-format video capture and playback up to FWVGA 30fps; high-resolution
camera support to 8MP and a high-end FWVGA, touch-screen display. The
platform chipset is completed with a full range of connectivity solutions for
Bluetooth, WiFi, GPS, FM radio and Mobile TV from MediaTek.

The core chipset of the MT6573 integrates the modem, applications and
multimedia subsystem and all necessary power management functions into a
single SOC. Combined with a single-chip, multi-mode, multi-band transceiver,
it enables extremely small footprints that allow for smaller, more innovative
industrial designs and form-factors. Additionally, the integrated 3D graphics
capability brings gaming and user interface capabilities that were previously
available only to high-end smartphones. Finally, the platform provides
advanced camera and multimedia features that include smile and face
detection, panorama and burst shot, as well as high-resolution video capture
and playback. The platform can be delivered as a full system solution
consisting of hardware reference design and fully-tested, compliant software
suite that can improve design efficiency and speed time to market for
customers in the rapidly changing smartphone market.

"MediaTek is committed to ensuring that wireless consumers across the
globe can access the most advanced mobile technologies. We see a huge
appetite for lower-cost smartphones today is being addressed by sacrificing
user experience and features. We believe that our new MT6573 platform enables
our customers to meet this consumer demand and bring unprecedented levels of
performance to lower-priced smartphones," said Jeffrey Ju, General Manager of
the Smartphone Business Unit at MediaTek.

The MT6573 platform is currently sampling to lead customers and will be
in mass-production by mid 2011. MediaTek will be demonstrating the new MT6573
smartphone platform at the Mobile World Congress in Barcelona.

About MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor company for wireless
communications and digital multimedia solutions. The company is a market
leader and pioneer in cutting-edge SOC system solutions for wireless
communications, high-definition TV, optical storage, DVD and Blu-ray
products. Founded in 1997 and listed on Taiwan Stock Exchange under the code
"2454", MediaTek is headquartered in Taiwan and has sales and research
subsidiaries in Mainland China, Singapore, India, U.S., Japan, Korea, Denmark
and England. For more information, please visit MediaTek's website at

At MediaTek Inc., Sharon Lo, +886-3567-0766, service at

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