I'm Here, Written and Directed by Spike Jonze - Released Today on imheremovie.com

STOCKHOLM, March 19, 2010 - Today, Spike Jonze's highly anticipated short film, I'm Here, is globally
released on www.imheremovie.com. This 30-minute robot love story was
premiered at the 2010 Sundance Film Festival and thereafter screened at the
Berlinale. Now it is made available to viewers around the world, through a
striking online cinema experience. I'm Here is a creative collaboration with
ABSOLUT VODKA, acknowledging the brand's position as a pioneering and
culture-shaping brand.

I'm Here is a love story about two robots living in contemporary Los
Angeles. The sad-eyed robot librarian Sheldon (Andrew Garfield) leads a
lonely and methodical life, until he one day meets Francesca, a creative and
free-spirited female robot (played by Sienna Guillory). Robot romance
develops and the story is just as beautiful as it is unpredictable.

To View the multimedia press release, please click:

multivu.prnewswire.com/mnr/prne/absolut/40799/

"I'm Here marks an evolution of our longstanding commitment to
creativity, and I am incredibly proud to make this film available to a global
online audience. Spike Jonze has made a magical short film, which takes our
creative collaborations to new heights. We could have done a commercial or a
print campaign, but this is so much more interesting. And much more ABSOLUT,"
says Anna Malmhake, Vice President Global Marketing, at The Absolut Company.

ABSOLUT has a passion for all things digital, and on
www.imheremovie.com 5,000 viewers a day are offered an exceptional and
highly realistic cinema experience on the Internet. The film is streamed in
high quality and thanks to social media functionality, viewers can watch I'm
Here together with their Facebook friends. The site also offers a teaser
trailer, bonus material and additional information on the director and cast.

The soundtrack includes original music by Sam Spiegel and original songs
by L.A.-based art musician Aska Matsumiya and other emerging musicians.

View I'm Here at www.imheremovie.com

View the teaser trailer at www.imheremovie.com or
www.youtube.com/watch?v=cBdbQ5jbh7I

Press images are available at press.absolut.com

Visit the I'm Here blog at blog.imheremovie.com

    Credits:

    Title: I'm Here
    Length: 31 minutes
    Director: Spike Jonze
    Writer: Spike Jonze
    Cast: Andrew Garfield, Sienna Guillory
    Producer: Vincent Landay
    Executive Producer: Mark Figliulo, Matt Bijarchi
    Director of Photography: Adam Kimmel, A.S.C.
    Editors: Eric Zumbrunnen, A.C.E., Stephen Berger
    Production Designer: Floyd Albee
    Casting by: Justine Baddeley & Kim Davis-Wagner
    Costume Designer: Casey Storm
    Robot Designer: Sonny Gerasimowicz
    Sound Designer: Ren Klyce
    Original Score By: Sam Spiegel
    "There Are Many of Us" by: Aska Matsumiya
    Lost Trees Music Produced by: Nick Zinner
    Visual Effects Supervisor: Ben Gibbs
    Visual Effects by: Method Studios
    Produced In Association with MJZ

    Notes to the editor:

    - The collaboration with Spike Jonze was created by long-standing ad
      agency of record TBWA\Chiat\Day. Imheremovie.com is created by
      Great Works.

    - In addition to the 30-minute film, there are also 30 and 60 second
      trailers, to be used online and as TV commercials globally.

For further information, please contact:

Asa Caap, Senior Manager Global PR, The Absolut Company, e-mail:
asa.caap@absolut.com, Tel: +46708211765.

Video:
multivu.prnewswire.com/mnr/prne/absolut/40799/

For further information, please contact: Asa Caap, Senior Manager Global PR, The Absolut Company, e-mail: asa.caap at absolut.com, Tel: +46708211765.