In January 2011, Koelnmesse is Hosting a new International Kitchen Event - LivingKitchen

Virtually All Major International Kitchen Furniture Industry and Household Appliance Sector Brands Will be Exhibiting at the Premiere in Cologne

COLOGNE, Germany, August 16, 2010 - Koelnmesse's LivingKitchen event concept is celebrating its premiere in
2011. The high-impact blend of exhibition and event spaces is supremely
convincing and addresses both trade visitors and consumers in equal measures.
With the current registration status, the Cologne-based trade fair organiser
has already exceeded its target and has received firm reservations from
almost all well-known manufacturers within the kitchen furniture and
household appliance industry. Once again, the LivingKitchen finally offers
Germany a kitchen forum of world standing and the highest level of appeal for
the trade, hobby cooks, gourmands, technology fans and interior design
lovers.

Cologne will once again be the focus of the international kitchen
industry. In January 2011, the LivingKitchen trade fair - the new
international kitchen event - will be held between January 18 - 23 in
parallel with the established and globally successful imm cologne furniture
industry platform. LivingKitchen is based on a unique and innovative concept
with various events developed in conjunction with major industry players and
is aimed at trade visitors and consumers in equal measures. And the number of
registrations, increasing virtually by the day, further underlines that most
companies have wanted a major kitchen platform in Cologne for some time now.

Huge media resonance and a large number of registrations for the premiere

While 27 companies had already guaranteed their attendance at the trade
fair shortly before the official announcement of the new event in January
2010, this number has since increased to over 90. Currently, the
participating exhibitors represent an excellent cross-section of all intended
target groups, comprising both kitchen furniture and appliance producers and
manufacturers of supplementary products such as sinks, fittings, refined work
surfaces, accessories, lighting and services for kitchens. And these are not
unknown companies who have pledged their allegiance to Koelnmesse's new trade
fair concept. "Almost all well-known German kitchen furniture producers are
on board - and we are in close contact with many more. Interest is huge -
also from the household appliance sector. Furthermore, we are registering
increasing commitments from foreign manufacturers", reports Frank Haubold,
LivingKitchen Product Manager.

Koelnmesse is an experienced trade fair organiser within the interiors,
furniture and supplier sectors. Both the imm cologne and the interzum and
Orgatec trade fairs have been continuing to make their marks for decades now
despite competing events and recessions, have excellent reputations and are
of global standing. And kitchen trade fairs in Cologne also look back on a
long and rich tradition. As the German kitchen furniture industry is a major
international player, it makes total sense to once again establish a
well-known, global leading trade fair in Cologne. The continuing strong
demand for exhibition space has meant that we are adding an additional hall
for the show at this early stage. For the premiere event, we had originally
planned two halls and an atrium - but Koelnmesse has now been forced to
expand capacities to include a further hall. "Our target of hosting the first
LivingKitchen with around 80 companies has already been exceeded. And we
still have more than seven months to go before the trade fair opens its
doors. I am absolutely certain that all the major international industry
players will be in Cologne in January 2011", comments Gerald Böse, Chairman
of the Board of Koelnmesse GmbH, on the reservations success to date.

LivingKitchen - the event experience for the kitchen

The trade fair concept is extremely coherent: this kitchen extravaganza
will also be open to the general public over three days, offers a superlative
range of exhibitors and will be "alive" in every sense of the word: a live
program full of highlights will be kitchen heaven, providing the perfect
impulses for increasing sales.

Koelnmesse has planned not only various cooking shows across the trade
fair grounds, but also cocktail presentations and wine and coffee tasting
sessions. And kids will also be able to develop an interest in cooking and
baking and learn how to have fun in the kitchen. In a nutshell: LivingKitchen
promises to become a real experience that provides the perfect backdrop for
kitchens and will appeal to both trade visitors and consumers alike.

To further underline the business character of the trade fair, Koelnmesse
has even amended the opening hours: every day, the LivingKitchen will be
opening at 9 a.m. and closing at 6 p.m. Furthermore, the trade fair organiser
in Cologne has added a preview day on January 17, 2011. This provides
exhibitors and media representatives with a further opportunity to invite
customers for intensive discussions and allow them to experience the range of
new products in a relaxed atmosphere.

So, the stage has been perfectly set for a new, high-end trade fair - it
is not without reason that Koelnmesse conducted numerous confidential and
constructive discussions with industry experts and potential exhibitors
during the planning phase. "What gives us a cutting edge is the close
collaboration with the manufacturers, the retail sector and the industry
associations. There is not only consensus in terms of the objectives, but
there is also consensus with regard to action", emphasises Gerald Böse. In
addition to all of this, the charms of Cologne as a trade fair city are
undisputed and the infrastructure for both exhibitors and visitors is
perfect. With the excellent international reach of the trade fair location,
exhibitors will be able to expand their export activities and make new
contacts throughout the world.

For more on the new trade fair and the current exhibitor list, log onto

www.livingkitchen-cologne.de.

              LivingKitchen is the new international kitchen event.

          The premiere will be taking place between January 18 and 23,
                                    2011,

                     in parallel with the imm cologne 2011.

            In future, LivingKitchen will take place every two years.

    Contact for queries:
    Markus Majerus
    Telephone
    +49-221-821-2627
    Fax
    +49-221-821-3417
    E-mail
    m.majerus@koelnmesse.de

Contact for queries: Markus Majerus, Telephone, +49-221-821-2627, Fax, +49-221-821-3417, E-mail, m.majerus at koelnmesse.de