Incentivated and Scottish Power Continue to put the Customer in Charge Using SMS

LONDON, September 1, 2011 -

Leading mobile marketing and technology company, Incentivated, has renewed its five year relationship with Scottish Power. Scottish Power will continue to provide their customers with the ability to submit meter-readings via text message, reducing the need for estimated bills and so avoiding the build up of debt or over payment.

More convenient for customers than a telephone call, calling card, or knock on the door, the messaging service provides increased choice of communication and puts the customer in charge of providing the readings.

Jonathan Bass, Managing Director, noted that “Scottish Power is a good example of a business which sees its mobile marketing strategy as encompassing all three of sites, apps and messaging, across corporate acquisition, customer service and transaction needs.”

About Scottish Power

Scottish Power has been at the heart of energy generation & distribution in Glasgow for over 100 years. As part of the Iberdrola Group since April 2007, and headquartered in Glasgow, ScottishPower is one of the UK’s largest energy companies employing more than eight thousand people across our Generation; Transmission; Distribution and Retail sectors.

About Incentivated

Incentivated (www.incentivated.com) is an independent technology company with 10 years’ experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through mobile internet sites, to server-side software or handset applications, including web-apps, for ’smartphones’ and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service, as well as other managed services.

www.incentivated.com

For further information: Contact information: Sian Fishwick, Marketing Manager, Incentivated, +44 (0) 20 7392 2323, press at incentivated.com, Franklin Rae Communications, +44 (0) 20 7490 4050, Melanie Douglas, melanie at franklinrae.com