Informex Rebrands Into Separate Pharmaceutical and Specialty Chemical Segments to Better Serve Exhibitors and Attendees

PRINCETON, New Jersey -

- North America’s Leading Fine and Custom Chemicals Tradeshow Welcomes Registrants with New Format

Serious buyers and sellers of leading fine and custom chemical companies from around the world who gather at InformexUSA 2010 will experience even more focused, more efficient networking opportunities than in the past, allowing them to connect more precisely with others in their specific market.

The show opens February 16, 2010 in San Francisco, with a new agenda to reflect a targeted, but separate, focus on pharmaceutical and specialty chemical topics.

“The historic focus of Informex has been fine & specialty chemicals, custom chemical manufacturing, and related chemical materials and services,” said Jennifer Jessup, Business Director, Informex.

“Exhibitors and attendees expressed the need for a show format tailored to their specific market; life science applications (pharma, biotech, agro) on the one hand and broader specialty and industrial chemicals, on the other. Our new segmented format is in response to that market need.”

Informex Specialty programs will include: — Specialty R&D Buyer Showcases featuring R&D speakers from key chemical companies. — Chemical Licensing Breakfast Briefing presented by the Licensing Executives Society (LES). — Green Chemistry Exchange showcasing sustainable and green chemistry products, technologies and services. — Green Chemistry Breakfast Briefing developed in partnership with the ACS Green Chemistry Institute. — Specialty Chemical Pavilion featuring companies serving the specialty and industrial chemical markets. Informex Pharma programs will include: — API Pavilion displaying Active Pharmaceutical Ingredient companies who service both generic and branded pharmaceuticals. — Pharma Buyer Showcases to allow exhibitors to hear what their customers are looking for.

“We are happy to see Informex making a conscious effort to focus on specialty chemicals and getting back to the roots of the show. This is an under-represented market in US tradeshows and one we are happy to help grow,” said Slaton Fry, Director at FutureFuel Chemical Company.

Informex is committed to providing the most valuable trade show for the fine and custom chemical industry and will continue to evaluate the current needs and wants of its exhibitors and attendees.

For more information on the upcoming show, please visit www.informex.com, or call Tom Leahy at +1-609-759-4731 or Devin Hader at +1-609-759-4746.

About Informex:

Organized by UBM International Media, Informex is the leading meeting place for buyers and sellers of high-value chemistry for a broad range of applications. As the leading fine chemical tradeshow in the United States, InformexUSA has been a marketplace for networking and doing business in the fine, custom and specialty chemical manufacturing industry for more than 25 years. Visitors to the show come from a broad range of manufacturing industries including adhesives, electronics, agrochemicals, biopharmaceuticals, pharmaceuticals, plastics, paints, and more. Each year the event brings together an international mix of more than 4,000 fine and specialty chemicals professionals and 500 exhibitors. For more information, visit www.informex.com

About UBM International Media (UBMi):

UBMi is a wholly owned subsidiary of United Business Media plc (LSE: UBM) a leading provider of business information services to the maritime, travel, fashion, technology, healthcare, media, and property industries. UBM offers services in trade shows, online, news distribution, and publishing to customers across the globe. Its brands are represented in more than 30 countries and are organized into specialist teams that serve their business communities helping them excel in their market by working effectively and efficiently. For more information, go to www.unitedbusinessmedia.com

Source: Informex

Michael Ramalho, Marketing Communications Director, UBM International Media, +1-609-759-4736, michael.ramalho at ubm.com