Intercoil Sets a New World Record in Dubai

Sets its Third Guinness World Record, This Time for Largest Human Mattress Dominoes

DUBAI, UAE, March 1, 2010 - Download Photo: twitpic.com/15uc3t/full

Caption: Intercoil breaks human mattress dominoes world record

Intercoil International, the pioneers in the bedding industry
and the market leader in orthopedic sleep products in the Middle East, has
set a new Guinness Book of World Records. Staging the longest outdoor human
mattress dominoes in the world, the company has added its third world record
accolade.

The human mattress dominoes event, held in conjunction with
the Dubai Shopping Festival 2010, witnessed a total of 344 mattresses
dominoes in 2 minute, 56 seconds. The last world record had involved 244
human mattress dominoes. The participants for the event included the staff
and associates of Intercoil International. To check the participants
squealing in delight - click here to watch the video:
www.youtube.com/watch?v=bq5dpbUg7-k.

Hassan Abbas Al Hazeem, MD, Intercoil International, said,
"One of our core value is 'challenges drive us'. It is this passion that has
driven us from one milestone to another in our course of excellence. We have
put in a lot of hard work and team effort to break this record. It is not
only about creating records, it is about the Intercoil team coming together
to achieving something that nobody has ever done before."

Intercoil International is not new to world records. The
company earlier won an accolade by the Guinness Book of World Records for
manufacturing the largest mattress in 2000 and the largest bed set (base and
mattress) in the world, during DSF 2007.

The company looks at these events as another way for charity.
In 2007, after setting the world record for the biggest mattress, the
material was converted to smaller mattresses and donated for charity.

Incorporated in 1974, Intercoil International is a member of
the International Sleep Products Association (ISPA) and the GCC licensee for
Therapedic, a leading global brand. Intercoil is the only company in the UAE
mattress industry accredited with ISO 9001, 14000 and OHSAS 18001 and has
distribution centres and retail outlets in UAE, Sultanate of Oman, KSA,
Qatar, Kuwait, and Lebanon. The company exports its products to the GCC
countries, North Africa and South Asia.

For more information: www.intercoil.com

    Business:
    Sony Peter
    Intercoil International
    Tel: +971 4- 3474474
    E-mail:sony@intercoil.com

Media: Ashutosh Gupta, BPG Public Relations, Dubai, Mob: +971-55-5088835, E-mail: ashutosh at batespangulf.com