INTERSPORT Sponsor of African Football National Teams

BERN, Switzerland, December 7 - INTERSPORT, the world’s leading Sports Retailer, is proud to
announce its partnership agreement to cooperate with three major PUMA African
Football Federations: Ghana, Ivory Coast and Cameroon.

In 2010, the eyes of the world will be turned to Africa thanks
to the Orange Africa Cup of Nations and 2010 FIFA World Cup South Africa.
This partnership agreement will enable INTERSPORT to capitalize on the
increased attention that Africa and African Football will receive during the
course of 2010.

INTERSPORT will activate its relationship through online and
in store activities commencing at the start of the Orange Cup of Nations. The
climax of the relationship will be the unique "African experience", which in
partnership with PUMA, the leading sport lifestyle brand and a powerhouse in
African football will bring together Ghana, Ivory Coast and Cameroon to Paris
in preparation for the FIFA World Cup.

The sponsorship package will give INTERSPORT a strong
communication platform. INTERSPORT branding will appear on boards, on the
teams’ equipments and all sponsors recognition materials, including interview
backdrops at the training camp in Paris.

Franz Julen, the CEO of IIC INTERSPORT International Corp.,
states "INTERSPORT is proud to be the sponsor of Ghana, Ivory Coast and
Cameroon as of today and until the end of the 2010 FIFA World Cup. Through
this partnership, INTERSPORT further strengthens its position as the
world-leading retailer in football. Furthermore this partnership will enhance
our successful co-operation with PUMA."

Jochen Zeitz, Chairman and CEO of PUMA AG: "Through our strong
ties with African Football PUMA has a home field advantage and we are
thrilled to provide a strong marketing and communication campaign in
partnership with INTERSPORT that will allow the European consumer to be part
of the African experience."

IIC-INTERSPORT International Corp.

With a turnover of EUR 8.9 billion and more than 5′200 specialist sports
stores in 37 countries, the INTERSPORT Group has further strengthened its
position as the leader in the world’s sporting goods market.

PRESS CONTACT: Franz Julen, IIC-INTERSPORT International Corp. Phone +41-31-930 7803, e-mail: franz.julen at intersport.com