interzum 2011: Get a Glimpse Today of What Tomorrow's Furniture Will Be Made Of

COLOGNE, Germany, May 23, 2011 -

- interzum Sets the Standard for Sustainable Furniture-building in the
Future

- World Premieres in Cologne of the Global Supply Industry

- Green Credentials, a Natural Look and Functionality are All the Rage

Furniture comes in a wide variety of shapes, styles and colours. When
someone buys a piece of furniture, they look at the finished article and
rarely give much thought to its individual components. Yet it's true to say
that a furniture producer uses a variety of different supply components from
which he will then, together with his team of designers, fashion the item of
furniture which will go on sale in the shop. This explains why the whole
supply industry is so important to the furniture sector: each individual
product helps make tomorrow's furniture a reality. And the ideal platform for
suppliers to showcase their latest innovations is the world-leading interzum
trade fair.

The interzum, which runs from the 25th - 28th May in Cologne, is the
world's leading trade fair at which genuine innovations are on show to trade
visitors for the first time; it is the yardstick used to measure the quality
of prototypes and newly-developed products which are ready to launch. Most
importantly, it is the event where new trends are set- trends which have a
major influence on future furniture production and ensure that a particular
end product is better than what already exists on the market, whether in
terms of functionality or its natural appearance. In the kitchens sector,
particularly, manufacturers benefit from the suppliers' capacity for
innovation and can use their exclusive or jointly-conceived ideas to help
them stand out among their market competitors.

You can read the full press release in English here:
www.interzum.com/press/press_information.php

    interzum 2011
    25th - 28th May 2011
    Cologne, Germany

    Contact for all enquiries:

    Markus Majerus
    Telephone +49-221-821-2627
    Telefax +49-221-821-3417
    E-Mail m.majerus@koelnmesse.de

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