IntroAnalytics Launches Real-time, Predictive Matchmaking for Online Dating

By Introanalytics, PRNE
Sunday, January 16, 2011

LONDON, January 17, 2011 - As the dating industry meets at iDate Miami this week, IntroAnalytics
(at: will be showcasing its improved
matchmaking and discovery software for dating sites. Their technology has
also been shortlisted for Best New Technology in the iDate Awards being held
in Miami on Thursday 20th January 2011.

One of the biggest problems faced by dating sites today is keeping
visitors retained on site for as long as possible and keeping them as active
as possible. By providing real time recommendations of potential dates based
on the implicit preferences derived from a user's activity on a site,
IntroAnalytics technology substantially increases both the time on site and
the number of profiles examined and communicated with - thereby increasing
both user satisfaction and profitability. The company has been around since
2008 and now serves over one hundred million recommendations a month to
mid-tier US dating sites and some major top 10 UK sites like:; the
WhiteLabelDating group of over 100 large UK sites; and, one of UK's most trusted social brands.

Gavin Potter, a world expert in this field, and CTO of Introanalytics
explains: "Most people are consistent in what they do which is invaluable
data to a dating site. We can show men and women more of what they like and
less of what they don't like purely based on what they do and not what they
say in their profile." One-way recommendations are great as a retention tool,
but what about matchmaking? Just because I like someone doesn't mean they'll
like me back. Potter continues: "This is where the beauty of this technology
can genuinely match people. We can predict who will like each other even
before they have clicked on each other. That is pretty important to any type
of dating site, whether casual or serious."

IntroAnalytics advanced recommendation technology makes it easy to
achieve these benefits. They have built a robust SaaS (software as a service)
platform and API to allow any dating site to instantly and easily add this
technology to their site.

Martin Bysh, CEO of, an early adopter client of the
technology, is very satisfied with the results: "We are seeing an approximate
increase of 15-20% in overall daily site traffic and this has a knock on
effect of about 10% improvement in premium member conversions. We are now
committed to trialling the real-time technology on offer to further improve

Nick Tsinonis, co-founder and CEO, will be attending iDate this week and
help evangelise his passion for innovation in the dating industry. "This time
of year is very busy for online dating and the iDate dating industry
conference in Miami brings the industry together and I'm impressed by the
sharing of ideas and best practices. We are looking to grow substantially
this year in the US and EU and are offering a free no-obligation trial to
make sure potential clients are happy with results before they sign-up."

About introAnalytics

IntroAnalytics have created a "Software as a service" (SaaS) platform
that allows any company to produce relevant and personalized recommendations
for its customers. Their robust platform uses a combination of complex
mathematics, adaptive machine learning and psychology to accurately match
people and products to each other.

They offer customized products and services to online dating, e-commerce
and social media sites to help them increase revenues by improving customer
acquisition, increasing customer retention and providing an enhanced
experience for daters through personalization and discovery.

Keywords: online dating, matchmaking, recommendation engine,
recommendation algorithm, product discovery, personalization, personalized
recommendations, behavioral analytics, behavioral targeting, collective
intelligence, collaborative filter, recommender systems, long-tail analysis

More info on website:

Media Contacts (for media only not for public): Nick Tsinonis, Tel: +44(0)208-1333115, Email: info at

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