iPhone 4: Apple's Latest Rocket - the Mission, the Machine and the Launch

Apple Continues to Remain at the Forefront of the Smartphone Market With the Recently Launched iPhone 4.

YORK, England, July 14, 2010 - In their annual Worldwide Developers Conference in June, Apple announced
its inevitable next model in the iPhone range, the iPhone 4 (
www.mobiles.co.uk/new-apple-iphone.html), building upon the successes
of the 3GS last summer and the new iPad tablet device that arrived in May.

With HD video capture, an enhanced 5 megapixel camera and a host of other
new features including the highest resolution display screen ever seen on a
mobile phone, iPhone 4 (www.mobiles.co.uk/new-apple-iphone.html) has
proven to be the biggest product launch in Apple's history, and coupled with
the latest iOS 4, boasts over a hundred new features.

iOS 4 offers better multi-tasking of 3rd party applications, an improved
digital zoom when taking photos plus a tap to focus video feature, to name
just a few of an alleged 100 strong.

Apple's new software also fully updates the 3GS, renewing the
capabilities of the award winning smartphone of yesteryear. With tariffs
dropping on Apple's 2nd generation iPhone, the 3GS is set to become a budget
alternative to the scarcely available iPhone 4 (
www.mobiles.co.uk/new-apple-iphone.html) whilst still offering one the
most powerful operating systems to rival that of Google's Android and Nokia's
Symbian OS.

Despite its immediate popularity, iPhone 4 has not launched without its
problems however, with stock too few and far between to meet the demand of an
ever increasing market, and an apparent fault with the positioning of the
phone's antenna which causes a noticeable signal drop depending on the way
users grip the handset.

This issue has sparked heated debate over the recent weeks since the
phone's launch and forced Apple to comment on the situation, suggesting that
covering the phone antenna on any phone would be the same. In iPhone 4's case
this occurs when users cover the black strip in the lower left corner of the
metal band which sees's the signal bars drop as a result.

Apple claim however that the issue is due to an incorrect formula in the
way the signal bars are displayed on screen; sometimes mistakenly displaying
more signal than the area actually permits.

Whether this fully explains what many believe to be a design flaw is open
to debate, but an upcoming software update is set to rectify the problem, or
simply purchasing an iPhone bumper (a protective case for the phone) can help
eradicate the issue too.

None of this seems to have hindered the early success of iPhone 4
(www.mobiles.co.uk/new-apple-iphone.html) which is fast becoming the
must have device of 2010. As retailers continue to sell out of iPhone 4 as
soon it hits their stores, and low stock levels set to continue for the next
couple of months at least, Apple will hope to benefit from keeping supply low
and demand high.

This article was written by Mobiles.co.uk, the largest dedicated-online
mobile phone store. Visit today for the cheapest mobile phone deals
(www.mobiles.co.uk/best-deals.html) and the latest top smartphones
(www.mobiles.co.uk/smartphones.html). For more information about this
article please email Nick Hill (nick.hill@summitmedia.com) or call
+44(0)1430876876. For sales enquiries, please visit www.mobiles.co.uk.

For more information about this article please email Nick Hill (nick.hill at summitmedia.com) or call
+44(0)1430876876.