Ipsos and Techneos Collaborate on Groundbreaking Mobile App-Based Study

By Techneos Systems Inc., PRNE
Tuesday, July 6, 2010

VANCOUVER, July 7, 2010 - Techneos announced a new collaboration with Ipsos, a leading global
survey-based market research company. Ipsos and Techneos are working together
to pilot new technologies and applications for mobile research. Their latest
project called "The Great British Weekend" was conducted during the May 2010
Bank Holiday long weekend using Techneos' survey research application, SODA
across multiple mobile phones; Nokia and BlackBerry devices.

The "Great British Weekend" is a groundbreaking study inspired by how
people use their mobile phone in their everyday life. The project enabled
participants to provide anytime, anywhere feedback and allowed Ipsos to
understand a day in the life of their panelists and answer the question:
"what's happening right now?" This project incorporated the use of a new
mobile research technique which combines surveys with multiple choice, sliding
scale, open text, the capture of pictures, and GPS-locations to understand
people's lives, moods, environments and decisions.

"We were very happy with the length and quality of the responses sent
back," said AJ Johnson, Vice President at Ipsos Open Thinking Exchange. "The
mobile proved to be a great tool allowing participants to express themselves.
We were excited to see so many photos of our online panelists as they went
about their weekend. When we followed up with participants, 97 percent said
they enjoyed it, 97 percent thought it was interesting and 100 percent would
participate again."

AJ Johnson, and Sean Conry, Vice President at Techneos, presented their
findings of the "Great British Weekend" at the CASRO 15th Annual Technology
Conference in New York City on June 3, 2010. The presentation illustrated the
implications of mobile diary programs that use participants' own devices to
collect unique insights, discussed survey design and its effects on
participant behavior, and shared some surprising results.

"This new technique truly opened our eyes and made us challenge our
stereotypes of consumer segments we thought we had figured out decades ago,"
said Sean Conry. "We came across many unique day-in-the life mobile diary
entries including a tech-savvy grandma who used our app on her BlackBerry in
between looking after her granddaughter and checking Facebook, and an
unassuming stay-at-home mom who surprised us when she stayed out playing cards
until 5:30 a.m. after attending a Hells Angels funeral. Marketers and
researchers can leverage the concept and results of this study to dive deeper
into just about any consumer segment," added Conry.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and
managed by research professionals. Ipsos helps interpret, simulate, and
anticipate the needs and responses of consumers, customers, and citizens
around the world. Member companies assess market potential and interpret
market trends. They develop and build brands. They help clients build
long-term relationships with their customers. They test advertising and study
audience responses to various media. They measure public opinion around the
globe. Ipsos member companies offer expertise in advertising, customer
loyalty, marketing, media, and public affairs research, as well as
forecasting, modeling, and consulting. Ipsos has a full line of custom,
syndicated, omnibus, panel, and online research products and services, guided
by industry experts and bolstered by advanced analytics and methodologies. The
company was founded in 1975 and has been publicly traded since 1999. In 2009,
Ipsos generated global revenues of (euro)943.7 million ($1.31 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos' offerings and

About Techneos

Founded in 1995, Techneos provides mobile survey, customer and enterprise
feedback, panel, ethnography and digital diary solutions to Fortune 500 firms,
global market research organizations, government and academic institutions
around the globe. With clients in over 50 countries and support for over 200
languages, Techneos provides the world's most advanced survey software for
mobile phones, PDAs, netbooks and other mobile devices. Techneos software may
be licensed for installation within a client's own IT infrastructure, or as a
hosted SaaS offering.

Visit www.techneos.com for more information on Techneos.

For further information: on this news release or to request a copy of the
presentation, please contact: Samantha Singh, Marketing Director, Techneos
Systems Inc., ssingh@techneos.com, Tel +1-604-435-6007 x111

For further information: on this news release or to request a copy of the
presentation, please contact: Samantha Singh, Marketing Director, Techneos
Systems Inc., ssingh at techneos.com, Tel +1-604-435-6007 x111

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