Ixonos Designs for Intel a Boutique app Store With Superior User Experiences

By Ixonos, PRNE
Wednesday, June 8, 2011

HELSINKI, Finland, June 9, 2011 -

Ixonos, a world leader in creating wireless technologies, mobile devices,
services and software, has delivered to Intel a broad user experience design
project, a mobile AppUp Store. The comprehensive application store project
entailed the creation of a full UX strategy for mobiles as well as concept
creation, delivery of detailed designs, a working demo and UX design

"We delivered to Intel a comprehensive mobile strategy that addresses the
different variables affecting the ecosystem now and in the foreseeable
future," explains Sami Paihonen, head of the User Experience Design Centre at
Ixonos. "A thorough analysis of the current market situation, competition and
technology allowed our UX team to innovate a concept for a superior app store
where consumers can use social networking features to interact and share
experiences with one another."

Industry analysts, Gartner and Forrester for example, estimate a ten-fold
growth in the mobile apps domain in the next few years. "We are proud to help
some of the forerunners in this industry become the innovation leaders in the
mobile apps domain," says Ixonos Group's President and CEO, Kari Happonen.
Ixonos has over a decade of experience in designing, developing and
delivering services for some of the world's largest developer communities and
app stores. "The successful delivery of this project proves Ixonos' ability
to combine deep technological understanding with the demands for astounding
user experiences," Happonen adds.

"We see tremendous growth opportunities in mobile apps and the app store
business as well as a clear trend of creating boutique app stores to
complement major, global app stores, such as Apple's App Store, the Android
Market and Ovi Store," says Antti Aumo, head of Global Solutions at Ixonos.
"Employing the full width of Ixonos' services provided by the Device Creation
Centre, the User Experience Design Centre and the Managed Services Centre, we
have the capability to deliver app stores as fully-managed turnkey
deliverables that encompass the whole app store life cycle," he continues.

Device manufacturers, chipset vendors, operators and media conglomerates
as well as any other companies interested in launching a boutique app store
will find Ixonos an optimal partner for the pioneering experience in app
store design and development. This experience translates into tangible
benefits, such as faster time-to-market for our customers and great user
experiences for consumers.


- Ixonos' website (www.ixonos.com/en), or follow Ixonos on
Twitter (www.ixonos.com/en) and YouTube

- Intel's website (www.intel.com/?en_US_01)

Ixonos is an ICT services company creating innovative solutions for
mobility, social media and digital services. Together with our customers we
develop products and services which let people enjoy inspiring digital
experience, anyplace, anytime. Our client organizations benefit from new
business opportunities and new productivity. We have offices in Finland,
China, Denmark, Estonia, Germany, Great Britain, Slovakia, South Korea and
the U.S. Ixonos Plc is listed on NASDAQ OMX Helsinki. The company's turnover
in 2010 was 84.9 MEUR and operating profit 5.3 MEUR.

For more information, please contact:


- Kari Happonen, President and CEO, tel: +358-400-700-761,

- Sami Paihonen, Vice President, User Experience Design Centre,
tel: +358-50-502-1111, sami.paihonen@ixonos.com

- Antti Aumo, Vice President, Global Solutions, tel: +358-40-505-0477,


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