JAGTAG Expands its Mobile Marketing Platform With New QR Code Offering

By Jagtag, PRNE
Wednesday, February 16, 2011

New Capability Enables Consumers to Use Any QR Code Scanning Application* or Their Phone's Camera to Easily Interact and Receive Multimedia Content

NEW YORK and LONDON, February 17, 2011 - JAGTAG (www.jagtag.com), a leader in mobile 2D barcode
advertising, today announced QR Codes Powered by JAGTAG, which enables all
consumers, regardless of phone type, to receive multimedia content.

To date, QR codes have only been accessible to the small percentage of
U.S. consumers with an installed QR code-reading app on their smartphones.
With QR Codes Powered by JAGTAG, 90 percent of U.S. users can now interact
with QR codes and receive multimedia content, greatly expanding the reach of
any campaign. Users with feature phones, who previously could not access QR
code content, can now simply send in a picture of a JAGTAG powered QR code to
receive video, images, audio or text. This multimedia message is sent
directly to the phone's inbox, rather than as a link to the multimedia
content. JAGTAG's device detection technology ensures that users receive
content optimized for their specific phone. Users with an installed
code-scanning application are also able to scan a JAGTAG powered QR code to
access multimedia content.

"We developed the JAGTAG code in 2007 to address the lack of mass market
devices able to install applications or access the mobile Web, and the
limited phones available with quality cameras to make QR codes readable,"
said Ed Jordan, CEO, JAGTAG. "By utilizing QR Codes Powered by JAGTAG,
marketers now have the best of both worlds, and consumers can engage a single
code format and receive multimedia directly to their phone, regardless of the

Users can access a variety of rich multimedia content and the mobile Web
with a JAGTAG Powered QR Code. JAGTAG's mobile marketing platform provides
advanced functionality to deliver opt-ins, sweepstakes entries, quizzes and
multiple entry campaigns that require items such as age verification.

JAGTAG works on all camera phones and across all major wireless carriers
in the United States and United Kingdom, without requiring users to download
an application.


JAGTAG is the only mobile 2D barcode solution that does not require the
consumer to download an application prior to use and the only mobile medium
that can successfully deliver optimized multimedia to both standard phones
and smart phones from either QR codes or JAGTAG's 2D barcode. Anywhere a
mobile consumer encounters a JAGTAG powered 2D barcode, they can use their
phone to request and receive multimedia content (video, audio, pictures,
text) sent immediately to their phone. To learn more, visit

* QR Codes Powered by JAGTAG can be read by any QR Code scanning
application, excluding the Microsoft Tag Reader.

    For media inquiries, contact:

    Julie Nicholson
    Weber Shandwick for JAGTAG

Julie Nicholson, Weber Shandwick for JAGTAG, +1-212-445-8371, jnicholson at webershandwick.com

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