JAGTAG Expands Operations Into the UK

By Jagtag, PRNE
Wednesday, January 26, 2011

JAGTAG To Exhibit Mobile 2D Barcode Solution At Ogilvy London's Digital Labs Day 2011

LONDON, January 27, 2011 - JAGTAG (www.jagtag.com), the U.S. leader in mobile 2D barcode
advertising, announced its expansion into the United Kingdom to serve
international markets, advertisers and their agencies. JAGTAG will exhibit at
the Ogilvy Digital Labs Day 2011 on January 27 to mark its first mobile 2D
barcode marketing programs outside of the United States.

To support its international operations, JAGTAG has appointed industry
expert Martin Copus as Business Development Partner, International. Copus
will be responsible for growing the company's presence in the UK and leading
its expansion across Europe.

At Ogilvy London's Digital Labs Day, JAGTAG will showcase the potential
of its proprietary mobile 2D barcode solution to create and distribute mobile
advertising and promotions, and deliver other interactive functionality such
as voting, mCommerce, and mobile giving - all while consumers are on the
move. The Ogilvy event is dedicated to the future of selling in a digital
world and includes 80 clients focused on this prospect. JAGTAG works on all
camera phones and across all UK network operators without requiring users to
download a code-reader or application, making it a genuine mass-market

"We're really pleased that JAGTAG are launching their mobile barcode
service in the UK at the Ogilvy Digital Labs Day," said Nicole Yershon,
Director, Innovative Solutions, Ogilvy UK Group. "JAGTAG really answers a
client need for Ogilvy, because QR codes are catching on for delivering
multimedia to mobiles for advertising and promos, but they're only good for
smartphones - which leaves 70 percent of the population out of the loop.
JAGTAG works on MMS with a phone's inbuilt camera, so it's a mobile barcode
solution that works on pretty much all UK mobiles - that's a big plus."

JAGTAG's participation in the Ogilvy Lab Day coincides with a new
campaign for The Sick Children's Trust, one of the UK's most innovative
charities and a finalist at next month's Charity of the Year Awards. JAGTAG's
first program in the UK, the campaign with The Sick Children's Trust will go
live this month, enabling supporters to donate to the charity using their
mobile phones.

"This is my sixth year working in the mobile code space, and rarely have
I been so fired up," said Martin Copus, Business Development Partner,
International, JAGTAG. "The world is finally paying attention to what
Japanese marketers and service-providers have known for nearly a decade -
that consumers' interest is piqued by these little squiggly squares, and
they're hungry to know what's behind the code. Even in an emerging media
channel, JAGTAG is a real game-changer - because it delivers the intriguing
print-to-mobile multimedia capability of 2D barcodes to any camera phone, not
just the smartphones that hog the headlines. Now it's time to bring JAGTAG's
ground-breaking mobile multimedia delivery to international markets, overseas
advertisers and their agencies - and where better to start than the UK, a
world-leader in marketing innovation."

JAGTAG is proven in the United States, having executed exciting work for
blue chip clients such as BMW, Kraft, Nike, Red Bull, Time Warner and

"We are excited to see JAGTAG expand internationally and are thrilled to
have Martin Copus, who has extensive experience in the mobile 2D barcode
industry, representing us," said Ed Jordan, CEO, JAGTAG. "JAGTAG's value
proposition is to deliver a rich media experience to both smart and standard
phones. There is vast potential for JAGTAG in the United Kingdom and across
Europe, with only 30 percent of the population using smartphones capable of
accessing the Internet. Internationally, JAGTAG is a great solution for
brands and advertisers to reach the mobile masses."


JAGTAG is the only mobile 2D barcode solution that does not require the
consumer to download an application prior to use and the only mobile medium
that can successfully deliver optimized multimedia to both standard phones
and smart phones. Anywhere a mobile consumer encounters a JAGTAG, they can
use their phone to request and receive multimedia content (video, audio,
pictures, text) sent immediately to their phone. To learn more, visit

    For media inquiries, contact:

    United Kingdom
    Hilda Burke
    Weber Shandwick for JAGTAG

    United States
    Julie Nicholson
    Weber Shandwick for JAGTAG

United Kingdom: Hilda Burke, Weber Shandwick for JAGTAG, +44-786-7507850, hburke at webershandwick.com or United States: Julie Nicholson, Weber Shandwick for JAGTAG, +1-212-445-8371, jnicholson at webershandwick.com

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