Jean-Marie Massaud Joins Environment As New Creative Director
By Environment Inc., PRNETuesday, December 8, 2009
LOS ANGELES, December 9 - Today Environment Inc., the leader in sustainable home design, proudly
announces a new partnership with world renowned designer, Jean-Marie Massaud.
As the company's new Creative Director, Massaud will design signature pieces
and play an integral role in the future development of the brand.
Beyond his creative talent and unparalleled design aesthetic, Environment
CEO, Davide Berruto tapped Massaud based on a shared vision of sustainability
as an investment in better life surroundings, merging social responsibility
and awareness with elegant functionality and easy-living.
"I share Massaud's belief that the role of a designer is not to design
objects but to propose life-enhancing strategies," said Berruto "this
principle will make our partnership truly synchronistic and help take the
Environment brand beyond home design to help develop more conscientious
living on a much larger scale."
"Sustainability is an investment in quality, competence and timelessness
for better life surroundings," Massaud noted, "I am thrilled to be working
with a brand that has built its name on just such a philosophy."
Massaud's first designs for Environment will launch in Spring 2010 and
will be available at all Environment showrooms.
About Environment:
Environment is a furniture brand built on a basic principle: Nature Is
The Best Designer We Know. As the leader in sustainable contemporary home
design, Environment is committed to people and the planet through forward
thinking dedication to using materials and processes with low environmental
impact. All materials used in Environment's collections are either reclaimed,
recycled or repurposed wood and canvas, providing true diversity in both
appearance and texture.
About Jean-Marie Massaud:
Designer and founder of Studio Massaud, Jean-Marie Massaud's career is
shaped by a quest for synthesis, reduction and lightness. Massaud has worked
in design fields ranging from furniture to industrial product and equipment,
to architecture and brand development. He has collaborated with various
brands such as B&B Italia, Axor Hansgrohe, Dior, Poltrona Frau, Lancome and
Renault.
Julia Gabella, jgabella at groupsjr.com, +1-646-395-3890
Tags: california, Environment Inc., Los angeles, Scandinavia, Western Europe