Jumeirah Burj Al Arab Announces new Spa Menu and The Ultimate Fitness Retreat

By Jumeirah Group, PRNE
Sunday, June 19, 2011

DUBAI, UAE, June 20, 2011 -


Jumeirah Burj Al Arab, The world’s most luxurious hotel, has
announced the re-design of its Assawan Spa and Health Club menu of
treatments and services coinciding with the launch of The Ultimate
Fitness Retreat.

Burj Al Arab’s Assawan Spa has partnered with PTX Performance
Training to bring an exclusive programme of hospitality, high
impact performance training, physical fitness instruction, healthy
dining and personal mentoring to deliver The Ultimate Fitness

The programme, devised to be physically and mentally
challenging, will be delivered over a four day, three night cycle
that includes five star accommodation and full board at Burj Al
Arab. Additional days can be booked at the request of guests.

Under the expert guidance of the PTX team, guests will be led
through a dynamic and exhilarating journey of personal discovery
designed to renew, rejuvenate and inspire individuals to embrace
and sustain a positive change in their lives. Guests will reach
heightened levels of personal performance through the programme
which is centred on three core elements - body, mind and

As part of ‘body’, and under the guidance of PTX instructors,
guests will be put through a rigorous personal training schedule
combining both group and individual sessions that focus on fitness,
nutrition and performance.

They will be given plenty of time to recuperate, enjoy a daily
full board dining programme of healthy and nutritious meals, drinks
and snacks and make use of the dazzling array of activities and
amenities on offer at Burj Al Arab.

For the ‘mind’ section of the programme guests will learn a
number of new life skills to hold them in good stead as they
prepare to embrace life after the retreat. Activities for the mind
include early morning sunrise yoga sessions and daily food
demonstrations by the Resort chefs to guide them in the preparation
of shakes, snacks and meals with optimum nutrition for a healthy
body. There will also be daily talks from PTX experts covering
Nutrition, Fitness, Health & Wellbeing and the opportunity for
private mentoring sessions in order to establish and achieve
personal health goals.

And finally the ’spirit’ will ensure that the stunning Burj Al
Arab provides the ultimate sanctuary from which to embark on the
journey of self-discovery. Daily 45 minute massages, Pilates and
unlimited access to the spa facilities ensure guests relax, unwind
and soak up everything that the hotel has to offer.

Packages can be tailored exclusively for men and women with male
or female only trainers delivering sessions in separate* training
facilities which include a Wellness Gym, training studios, swimming
pools and extensive spa facilities.

In addition to the programme, the Assawan Spa and Health
Club menu has been reinvigorated to include a selection of
Memorable Occasions, such as a Romantic Moonlight Swim, Bridal and
Wedding Packages as well as a new concept called ‘Wellbeing for
Life’ - a combination of nutritional therapy and fitness
assessments and programs especially designed to address inner
health and wellness.

Notes to Editors:

* Assawan Spa & Health Club provides luxury gym, swimming
pools, training facilities and completely separate areas of the spa
for female guests in addition to the male areas.

About Jumeirah Group:

Jumeirah Group, the Dubai-based luxury hospitality company and a
member of Dubai Holding, operates a world-class portfolio of some
of the href="www.jumeirah.com/en/Hotels-and-Resorts/">best hotels
in the world.

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For further information please contact:
Genevieve Picard
Director of Corporate Communications
PO Box 214159
United Arab Emirates


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