K-Swiss Signs Endorsement Deal With Wellness Expert Jillian Michaels and Partnership With Empowered Media, LLC

WESTLAKE VILLAGE, California, April 5, 2010 - Iconic footwear and sportswear brand K-Swiss (Nasdaq: KSWS) is proud to
announce a global endorsement deal with leading wellness expert Jillian
Michaels, effective today. Under a multi-year partnership, the trainer and
life coach best known around the world for her contributions to the
inspirational television series "The Biggest Loser" will represent K-Swiss
and participate in interactive retail and consumer-facing programs throughout
the year. In the future, Michaels will develop collaborative product line
with the California Sports Brand. This is the first formal performance brand
endorsement for Michaels.

Jillian Michaels is a New York Times best-selling author and TV
personality. On June 1st, NBC will launch "Losing it with Jillian!," a new
series dedicated to giving unhealthy families the necessary tools to reboot
their lives. Michaels co-founded Empowered Media to help individuals
understand how to reach life-changing goals. The company's motto is,
"Inspired by Jillian, empowered by YOU!"

"Jillian will be a great ambassador for our California Sports Brand,"
said David Nichols, Executive Vice President of K-Swiss. "As a
California-native she has built a successful career around helping people
celebrate a healthy, active lifestyle. We share the commitment and passion
for helping others to reach their personal best, and the fun that goes along
with it."

"The partnership grew organically once I discovered how much I enjoyed
wearing and working out with the K-Swiss Tubes," said Jillian Michaels. "They
are affordable, comfortable and stylish. It only made sense to work with a
brand that I was already a fan of."

"Jillian and I decided that we wanted to take a different approach in
selecting an athletic brand partner. We looked for a company with an organic
approach and one which understood the look, feel and sensibility of our
brand," said Empowered Media Co-Founder and CEO, Giancarlo Chersich. "We know
K-Swiss represents all aspects of the right partnership. They remain at the
forefront of creating innovative, stylish and affordable products for
consumers that embody Jillian's native California spirit and lifestyle."

Michaels has worn the K-Swiss Tubes(TM) Run 100 on various television
appearances this year. The Tubes cushioning technology features full-length
cylinders to provide an amazing responsive heel-to-toe transition and smaller
cylinders strategically placed on the medial side to provide more stability.
The Tubes Run 100 is available at Nordstrom, Dick's Sporting Goods, Hibbetts,
Sport Chalet and www.k-swiss.com for US$75.

About K-Swiss:

K-Swiss is a publicly traded company founded more than forty years ago in
Van Nuys, California. K-Swiss introduced the first all-leather tennis shoe,
the K-Swiss "Classic" in 1966. Since its inception, K-Swiss has rooted itself
in California Sport with an aim to be the most inspiring and innovative
sports brand in the market. Today the company offers performance and
lifestyle footwear and apparel for several categories under its California
Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon
and Fitness) and California Youth. For more information about K-Swiss, visit
www.kswiss.com.

About Empowered Media, LLC:

Empowered Media, LLC operates the Jillian Michaels wellness brand. The
company operates as life architects whose sole mission is to inspire
individuals to empower themselves to seek healthier active lives. The
products marketed are part of the total life solution platform created by the
Jillian Michaels philosophy. For more information about Jillian Michaels,
visit www.jillianmichaels.com

Jennifer Macfarland of K-Swiss, +1-818-706-5136, JMacfarland at K-Swiss.com; or Melanie Dennig of Turner PR, +1-212-889-1700, Melanie at turnerpr.com, for K-Swiss