Gennum Signs New Representative, UR Holding, in Italy

By Gennum Corporation, PRNE
Sunday, April 4, 2010

Gennum Expands Support for Telecom, Datacom and Video Broadcast Customers in Italy and for Select OEM Customers

BURLINGTON, Canada, April 5, 2010 - Gennum Corporation (TSX:GND) today announced an agreement with UR Holding
S.p.A. (UR Holding) to represent Gennum's growing product portfolio and
provide support to customers in Italy and for selected OEM accounts. As a
focused demand creation company and stocking representative UR Holding is one
of the leading European sales organizations for high technology electronic
components and sub-assemblies for embedded system solutions.

This relationship addresses Gennum's strategy to penetrate new markets
including tier one telecommunications and data communications OEMs with its
industry-leading signal integrity components. UR Holding adds technology
know-how, embedded systems expertise and resources that will help Gennum's
customers to define, design and manufacture next generation communication
systems equipment and embedded system applications.

"Our representative relationship with Gennum is an exciting opportunity
as it allows UR Holding to offer innovative next generation solutions to our
established telecom and datacom customers," said Giovanbattista Laghezza,
President and Chief Executive Officer of UR Holding Group. "In addition,
Gennum's position as a market innovator in mixed signal technologies will
enable UR Holding Group to further expand its design-in activity in the
broadcast market."

"Through this relationship UR Holding, a well-respected demand-creation
and sales partner, will enable us to further penetrate and deliver our
industry-leading mixed signal products to target telecom and datacom
customers," said Klaus Mueller, Vice President of Global Sales, Gennum
Corporation. "Gennum is committed to ensuring that our products are available
in the global regions where our customers are located, and that
industry-leading technical design-in support is available through our direct,
representative and distributor sales chain."

About UR Holding

UR Holding, listed on the Entry Standard since November 2006, was
established in 1996 and is one of the leading European demand creation and
sales companies for electronic high-tech components for embedded system
solutions. UR Holding combines crucial technological comprehension with
extensive expertise in the field of embedded systems, therefore contributing
to a better definition as well as assembly and production of embedded system
applications on behalf of its partners.

About Gennum Corporation

Gennum Corporation (TSX: GND) designs innovative semiconductor solutions
and intellectual property (IP) cores for the world's most advanced consumer
connectivity, enterprise, video broadcast and data communications products.
Leveraging the company's proven optical, analog and mixed-signal products and
IP, Gennum enables multimedia and data communications products to send and
receive information without compromising the signal integrity. Recognized as
an award winner for advances in high definition (HD) broadcasting, Gennum is
headquartered in Burlington, Canada, and has global design, research and
development and sales offices in Canada, Mexico, Japan, Germany, United
, Taiwan, India and the United Kingdom.

For further information: Keri Fraser, Director of Corporate
Communications, Gennum Corporation, Tel: +1-613-697-6788, Email:

For further information: Keri Fraser, Director of Corporate Communications, Gennum Corporation, Tel: +1-613-697-6788, Email: keri.fraser at

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