KIDS COMPANY Peace of Mind SEEKS TO PROVE THE POWER OF LOVE

Charity Embarks on Pioneering Neuroscience Research to Revolutionise Care for Vulnerable Children

LONDON, May 17, 2010 - Leading children's charity Kids Company is to research the impact of
loving care on children who have been abused and neglected. In an ambitious
research project the charity is to team up with leading British and
international childhood development clinicians to evidence the impact of
loving care and attachment, and the lack of it, on children's brain
development. The charity believes the research will lead to a paradigm shift
in the way we support vulnerable children.

Kids Company is fundraising for the research as part of their unique GBP5
million Peace of Mind campaign. The campaign, which uses a virtual brain to
harness the power of social media, aims to fund the research and to support
Kids Company's vital work providing practical, emotional and educational
support to vulnerable children.

To support the campaign visit the one million neuron virtual brain at
www.kidspeaceofmind.org . For a donation of GBP5 supporters can buy a
virtual neuron, start or join a group and invite people from their social
networks to join them by buying their own neurons.

Camila Batmanghelidjh, founder and chief executive of Kids Company said:

"1.5 million children annually are abused and neglected in the UK and the
consequence of a child being continuously frightened often leads to disturbed
behaviours and violence. Over the last fourteen years Kids Company has met
and worked with thousands of these children and they have taught us to help
them recover through robust love.

"Society can be very dismissive about love, so we thought we'd get
scientists to research the impact of loving care. One appointment with a
social worker every two weeks is tokenistic. Children need consistent loving
care in order to recover. We mustn't be too ashamed to talk about love."

The research will be carried out in partnership with leading institutions
including the Institute of Psychiatry, Univeristy College London, the Anna
Freud Centre, University of Oxford and the Tavistock Clinic.

Full release
(www.salixconsulting.com/uploads/Peace%20of%20Mind%20Release%20Final%2017%2005%2010.pdf)

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Notes

    1. For more information about Kids Company visit www.kidsco.org.uk

    2. For more information about Peace of Mind visit the campaign website at
       www.kidspeaceofmind.org or view the campaign video at
       www.youtube.com/watch?v=HuCSgcLLOxs

    3. Images available on request.

Contact:

    Sian
    +44(0)7850-710459
    or Sarah
    +44(0)7976-747067
    Salix Consulting
    +44(0)20-8675-4779
    sian.thomas@salixconsulting.com

Sian, +44(0)7850-710459 or Sarah, +44(0)7976-747067, Salix Consulting,
+44(0)20-8675-4779, sian.thomas at salixconsulting.com