Kobo Continues Global Expansion; Partners With Fnac - #1 Book Retailer in France

By Kobo Inc., PRNE
Monday, October 10, 2011

TORONTO, October 11, 2011 -


Kobo, a global leader in eReading with 5 million readers in over 100 countries worldwide, has expanded its international footprint by partnering with #1 book retailer in France, FNAC.  FNAC has chosen Kobo to deliver a superior eReading experience to their customers, leveraging the Kobo eReading platform, one of the largest global catalogues in the world, top rated apps for any device, and Kobo’s leading selection of eReaders. 

Launching to market within the fourth quarter of 2011, in 81 stores in France and online with Fnac.com, this partnership will cement Kobo and FNAC as the popular eReading platform of choice within the French marketplace. For the launch FNAC will have eReading experts on hand, to give personalised in-store Kobo demonstrations and to introduce and educate their customers to eReading and Kobo.

“Partnering with leading bookseller in France, FNAC, brings Kobo closer to our vision of delivering the best eReading experience to more readers, on any device, in more countries around the world,” said Michael Serbinis, CEO, Kobo, Inc. “We believe our launch into France as well as our upcoming entries into Spain, Italy and the Netherlands will be embraced by the European eReading community, as people start eReading, building their lifetime digital libraries, and reading freely across multiple devices.”

“A leading retailer of technology, leisure and cultural products, Fnac is also the number 1 book retailer in France, selling more than 50 million print books each year.” said Alexandre Bompard, CEO, Fnac . “Like Kobo, Fnac is passionate about reading and about the opportunity ebooks offer to the consumers. We are very excited to move a step forward and partner with Kobo, by bringing “Kobo by Fnac” innovative ereading solution to the French market. Our common objective is to offer a top notch solution and the largest ebook catalog in order to meet French customer expectations and lead the ebook market in France.”


In addition to its global store, Kobo already offers stores in the US, Canada, Germany (localised), UK, Australia, New Zealand and Hong Kong.  The Kobo store offers a selection of over 2.5 million eBooks, newspapers and magazines with bestselling titles, the hottest new releases, thrillers, romance and over a million free books.

Kobo’s European stores offer customers a rich assortment of local content, merchandised to the tastes and preferences of readers across Europe, Kobo has partnered with European publishers to offer a wide range of titles.  With this launch, FNAC will deliver a large content catalogue, making it the largest eBookstore in France - the new store will feature the latest releases and bestsellers from popular French authors.

Since its launch in 2009, Kobo has been dedicated to an open cloud-based platform, enabling users to read on any device, and with open standards that give users the freedom to build their lifetime libraries as they choose.


Kobo has developed a line of top selling eReaders, are distributed in leading booksellers, consumer electronics retailers and mass merchants around the world such as, Best Buy, Target, Indigo Books, Walmart, Collins, Whitcoull’s, and now expanding to retailers in the European market. 

As part of the partnership Kobo will develop free eReading French language apps for iPhone®, iPad®, iPod touch® and Android™, and PlayBook™. The apps will bring a next-generation reading experience to users.  FNAC customers will be able to access their library and read across devices, French-language best sellers, the hottest new releases and classics.

In addition to delivering a complete ecosystem of content, apps, and eReaders  - Kobo will also offer a localized version of popular social program - Reading Life under the Kobo by FNAC brand.  Reading Life is a leading, industry-first social experience that lets passionate readers track and share their love of reading.   With Reading Life, users can connect with friends or book clubs and discuss their favorite books on Facebook, they can track their statistics which provide a tally of their library and reading activity - an insightful way for users to learn about their reading habits. Plus, user can earn awards - just for spending time reading.

About Kobo, Inc.

Kobo is a global eReading service with more than 2.5 million eBooks, magazines and newspapers - one of the largest eReading catalogues in the world.  Kobo believes consumers should have the freedom to read any book on any device and has attracted millions of readers from over 100 countries across the globe.  Kobo has top ranked eReading applications for iPad, iPhone, BlackBerry, Android, Windows and MacOS, and is the eReading application of choice for leading tablet OEMs.  The Kobo Wireless eReader and the new Kobo eReader Touch Edition are  available at leading retailers, including Indigo, Walmart, Best Buy, Target, and WH Smith.  Kobo’s innovative Reading Life is an industry-first comprehensive social eReading experience - Kobo users can earn awards simply for time spent reading and encouraging others.  Kobo is backed by majority shareholder Indigo Books & Music Inc, Cheung Kong Holdings, and institutional investors.

About Fnac
Fnac, a subsidiary of PPR, is the leading retailer of leisure and technology products in France. It operates 153 stores (the 30th of september 2011): 82 in France and 71 elsewhere in the world (Belgium, Brazil, Spain, Italy, Portugal and Switzerland). Its www.fnac.com <www.fnac.com> website is one of the foremost BtoC e-commerce sites in France in terms of the public it reaches, with an average of 750,000 unique visitors daily. Fnac employs more than 15,000 people and reported €4,473 million in sales in 2010.

iPad, iPhone and iPod touch are registered trademarks of Apple, Inc. App Store is a service mark of Apple, Inc.  Android is a trademark of Google Inc. BlackBerry is a registered trademark of Research In Motion.  PlayBook and BlackBerry App World are trademarks of Research In Motion.

Contact:  Jim Hughes/Wendy Zaas
Rogers & Cowan


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