Largest Global Online Small Business Directory Launches hotfrog AdVantage in the UK

LONDON, October 14, 2010 - hotfrog announces the launch of hotfrog AdVantage, offering businesses
the ability to create a targeted professional ad on relevant category pages
throughout the website and an enhanced, advertising-free company page on
www.hotfrog.co.uk. This adds to the enhanced search engine
optimisation which users have come to expect from the hotfrog service.

hotfrog, which provides a FREE internet profile to more than four million
small businesses in the UK is the largest global online business directory.
The company has been active in the UK since 2007, with more than five million
local searches and 2.6 million unique users per month, representing a vital
route to market for the small businesses which power the UK economy.

In addition to the extensive free information businesses can already
include in their hotfrog listing, hotfrog AdVantage will help businesses
increase sales opportunities, be seen by more customers, more often and stand
out from competitors on hotfrog.

Businesses will be able to track results on a dedicated reporting
dashboard, enabling them to see how many people are clicking through to their
company profile, how many leads are being generated and which category
keywords people are using to find their business. Using this, they will be
able to assess the effectiveness of their hotfrog AdVantage ad and make
changes as often as they wish to drive more page views, more prospects and
more sales to their business.

Anthony Byrne, Global Product Director, hotfrog said; - "Building on the
success of our unique business model, which includes the ability to add
detailed company, product and service information, upload images to showcase
projects, and include coupons for special offers - all for free — hotfrog
AdVantage will help SMBs further stand out against relevant local competitors
and appropriate category listings,".

"To demonstrate the value it will bring, we are offering a free 60-day
trial with no obligation and an additional 30 days free for users who choose
to continue on with the paid program."

David Catterall, Managing Director, hotfrog said;- "At hotfrog, we
understand that the value we deliver to SMBs is visibility. We have
established a global online business directory that helps our customers
succeed by investing in and creating rich data solutions that help address
the needs of consumers and SMBs alike,"

Following implementation in the UK, hotfrog will be rolling out hotfrog
AdVantage to the United States, Australia, Canada, Italy, Germany, Spain and
Brazil by the end of the of the year.

hotfrog AdVantage costs just GBP9.95 per month. There are no upfront fees
or charges, simply pay-as-you-go and you can cancel at anytime.

*When you sign-up to hotfrog AdVantage you will receive at least a 60-day
trial before your monthly charges begin. Sign up for the paid product before
the end of your trial to receive an extra 30 days free.

About hotfrog

Founded in 2005, hotfrog is the largest global online business directory
for small businesses, operating in 36 countries with more than 61 million
listings. Owned by Reed Business Information, hotfrog offers intelligent
marketing tools helping small businesses easily turn listings into new
business leads. Year to date there have been more than more than 21 million
visits to hotfrog in UK, helping people find the SMB they need. For more
information about hotfrog please visit www.hotfrog.co.uk/

Rhiannon Clifford +44 (020) 7067 0702; hotfroguk at webershandwick.com