Biggest Ever ICSE Attracts Record Attendance

By Ubm Live, PRNE
Monday, November 8, 2010

AMSTERDAM, November 9, 2010 - Leading event organiser, UBM Live
(www.cmpi.biz/ubminternationalmedia), today announced that its annual
flagship pharmaceutical contract services event , ICSE Europe
(www.icsexpo.com), (Villepinte, Paris Nord 5-7 October), along with
co-located events CPhI Worldwide for pharmaceutical ingredients; P-MEC Europe
for equipment, machinery and technology and BioPh Europe for biopharma, had
attracted an increase in visitors of over 14%* above the 25,000 who attended
the 2009 events in Madrid. ICSE Europe 2010 was also the largest in its 10
year history, 24% bigger than in 2009, and of the 363 exhibitors from 30
countries, 100 were new to the event.

ICSE 2010 saw the launch of a new, visitor-friendly zoned layout, making
exhibitors easier to find, with more logical on-site navigation, leaving
visitors with "more talking, less walking" time. The zones focused on two of
the fastest growing areas within Pharmaceutical Outsourcing: "Clinical Trials
and, Contract Research," and "Packaging." The Packaging Zone featured 50 new
exhibitors, and such has been the growth within the Pharma packaging sector,
that UBM Live has announced plans to hold a dedicated co-located packaging
event in 2011 (Messe Frankfurt, Germany, 25-27 October). InnoPack will offer
the Pharma community innovative and diverse packaging solutions to satisfy
the changing ways in which medication is packaged and delivered; demand for
space at the inaugural event has been so great that the original layout is
already being reconfigured to accommodate more exhibitors.

"We have been overwhelmed both by the attendance at this year's events
and by the response to the launch of InnoPack," commented UBM Live Brand
Director, Haf Cennydd. "Continued growth in the Pharma Outsourcing sector,
combined with returning confidence in the Pharma industry in general, have
been major factors in both the high attendance and the growth of ICSE as an
event. In addition to InnoPack, we will also be introducing a new zone to
PMEC, LABWorld, which will feature laboratory, analytical and biotech
equipment and will cater for the increasingly sophisticated new technologies
in the pharma and biopharma laboratory space. We will continue to add
innovative complementary events and content to run alongside ICSE, in order
to ensure that our brands are relevant and informative for visitors, while
providing maximum ROI for our exhibitors."

For the second year, the ICSE group of events offered a pre-show
conference series the day before the show got underway. The series focused on
"Global Sourcing and Contracting Strategies" with a multi-track format that
offered 30-minute seminar modules on the following themes: API sourcing in
India and China, market opportunities in biosimilars, CMO selection and
relationship management, CRO partnership and risk management, new innovations
in excipient sourcing and generics, super generics and post-patent outlook.
This series saw a 45% increase in attendance over 2009 numbers.

The first ever Pharma Outsourcing Roundtable was also held this year and
featured high-level representatives from major pharma, the legal profession,
custom manufacturing, excipient producers, formulators and CROs. Designed to
produce lively debate around current sourcing issues from a wide range of
industry perspectives, topics included the re-making of R&D processes,
streamlining manufacturing networks, and exploiting the untapped
opportunities offered by the growing economies in Asia, Africa and Latin
America
.

Launched in 2000, ICSE Europe has grown to become the must attend meeting
place for the global pharma outsourcing community, and exhibitor levels have
increased dramatically since its inception from 14 to 363, reflecting the
growth and importance of the pharma contract services sector.

The annual schedule of global ICSE events also includes ICSE India
(Mumbai, 1-3 December 2010), ICSE Japan (Tokyo, 18-20 April 2011), ICSE China
(Shanghai, 21-23 June 2011) and ICSE South America (Sao Paolo, Brazil, 24-26
August 2011
).

Further information about ICSE and its co-located events can be found
online at www.icsexpo.com, www.cphi.com, www.p-mec.com
and www.bioph-online.com.

*Subject to ABC audit

    Notes for Editors:
    -- UBM Live operates market-leading global exhibition brands and their
       complementary media products.
    -- The CPhI pharmaceutical ingredients and related sector exhibitions
       currently number over 15 highly-regarded annual events. The portfolio
       also includes Informex (specialty chemicals), Food Ingredients, HBA
       (health & beauty industry) and Sea Trade (cruise industry).
    -- Worldwide locations for its events include China, India, Japan, North
       America, Brazil, Africa and Europe. More than 330,000 business
       professionals and marketers visit UBM exhibitions each year. The
       exhibitions portfolio is managed from Holland. UBM Live has
       approximately 1,200 employees in the UK, US, Asia and Europe. See
       www.ubm.com.

Media Enquiries, Impress PR, Global (excl. North America), Richard Kerns, richard at impress-pr.com, +44-161-728-5880, or North America, Erin Hatzi, erin at impress-pr.com, +1-503-928-7870; or Company Enquiries, Ian O'Malley, +31-20-40-99-5526

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