Paris Pharma Events Smash All Attendance Records

By Ubm Live, PRNE
Monday, November 8, 2010

Attendees up by 14%,* Exhibitor Numbers Increase to 1934.

AMSTERDAM, November 9, 2010 - Leading events organiser, UBM Live, today announced record numbers of
attendees at its flagship Pharma event, CPhI Worldwide 2010 in Paris, France.
Along with co-located events, P-MEC Europe for equipment, machinery and
technology; ICSE for contract services, clinical trials and packaging; and
BioPh for the biopharma sector, CPhI Worldwide saw an increase of over 14%
compared to the 2009 show*. Exhibitor numbers also grew over the previous
year, from 1808 to 1934, with a total of 109 new exhibitors.

CPhI Worldwide's sister events also grew significantly. ICSE was 24%
bigger than 2009, with 100 new exhibitors and over 50 new packaging
exhibitors, while P-MEC was 25% larger than Madrid and in only its second
year, BioPh hosted over 300 companies either in the show or on BioPh trail.
For the second year, CPhI offered a pre-show conference series the day before
the show got underway. The series focused on 'Global Sourcing and Contracting
Strategies' with a multi-track format that offered 30-minute seminar modules
of the following themes: API sourcing in India and China, market
opportunities in biosimilars, CMO selection and relationship management, CRO
partnership and risk management, new innovations in excipient sourcing and
generics, super generics and post-patent outlook. This series saw a 45%
increase in attendance over 2009 numbers.

New at CPhI Worldwide 2010, was the introduction of zones on the show
floor. These were instituted as a result of exhibitor and visitor feedback to
facilitate navigation of the event. The zones were: APIs, Custom
Manufacturing, Intermediates, Fine Chemicals, Excipients and a General zone.
The response was overwhelmingly positive and as a result of their success,
CPhI Worldwide 2011 (Messe Frankfurt, Germany, October, 25-27) will see the
introduction of two further zones: Generic APIs and Finished Dosage.
Similarly, ICSE featured a Packaging Zone and a Clinical Trials and Contract
Research Zone, offering a layout that was easily navigable and allowed for
more efficient communication.

"The record attendance and positivity expressed by both exhibitors and
visitors are strong indicators of the market's continuing recovery," noted
Annemieke Timmers, Brand Director for CPhI. "In post-event visitor surveys,
over 83%** found the products or services that they were looking for, while
over 90%** of attendees said they made new business contacts. That means we
are doing our job and putting like-minded business people in a networking
environment where they can be productive and giving our exhibitors maximum
return on their investment."

Haf Cennydd, Brand Director for ICSE, P-MEC and BioPh, added, "This
year's co-located events were everything we hoped for and more. The
continuing trend for outsourcing in the Pharma sector means that ICSE
exhibitor numbers continue to rise and the introduction of zoning made
navigating the show floor much easier. We continue to receive positive
feedback and are looking forward to the same next year in Frankfurt."

Now in their seventh year, the CPhI Innovation Awards recognise,
celebrate and honour companies and organisations that are breaking new ground
in the pharmaceutical, contract services and biopharmaceutical sectors. This
year the Gold Award went to Thermo Fisher Scientific for its TruScan future
forward technology in lasers. The Silver was awarded to BASF's Soluplus,
which is a new chemical entity and first excipient of its kind, offering
considerable enhancement in solubility for poorly soluble API's. The Bronze
Award went to Zeon for its high-performance solvent CycloPentyl Methyl Ether
for process innovation and green chemistry.

As the show gears up for the 2011 dates at Messe Frankfurt, Germany a new
co-located show, InnoPack, will be introduced, plus a new pavilion within
P-MEC, LABWorld. InnoPack reflects an organic evolution from the ICSE
Packaging Zone, following its successful launch in 2010. LABWorld will focus
on areas such as instrumental analysis, measuring and testing technologies,
materials testing, quality control and laboratory equipment for smaller scale
environments. The addition of these events will allow for UBM Live's pharma
portfolio of shows to further cater to each specialised visitor and exhibitor
group in attendance.

Further information about CPhI Worldwide and its co-located events can be
found online at,,, and

    *All figures subject to ABC Audit
    ** Source: UBM Live.
    Notes for Editors:
    -- UBM Live operates market-leading global exhibition brands and their
       complementary media products.
    -- The CPhI pharmaceutical ingredients and related sector exhibitions
       currently number over 15 highly-regarded annual events. The portfolio
       also includes Informex (specialty chemicals), Food Ingredients, HBA
       (health & beauty industry) and Sea Trade (cruise industry).
    -- Worldwide locations for its events include China, India, Japan, North
       America, Brazil, Africa and Europe. More than 330,000 business
       professionals and marketers visit UBM exhibitions each year. The
       exhibitions portfolio is managed from Holland. UBM Live has
       approximately 1,200 employees in the UK, US, Asia and Europe. See

Impress PR: Global (excl. North America): Richard Kerns, richard at, +44-161-728-5880, or North America: Erin Hatzi, erin at, +1-503-928-7870; or UBM Live, Rob Sahi (CPhI), +31-20-40-99-5561, or Ian O'Malley (ICSE, P-MEC, BioPh, InnoPack, LABWorld), +31-20-40-99-5526

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