Lessons in 'Classroom of the Future' at Global Summit

MANAMA, Bahrain, August 19, 2010 - Education experts from the UK are to get a glimpse into the
'classroom of the future' at a forthcoming summit in Bahrain, it was
announced today.

The use of technology and entertainment to improve learning
outcomes is just one topic for debate at The Education Project where leading
international figures from academia, business and politics will convene to
advance the global education system. The forum is held each year in the
Kingdom, having been founded under the initiative of His Royal Highness
Prince Salman Bin Hamad Al Khalifa, the Crown Prince of Bahrain and Chairman
of the Kingdom's Economic Development Board (EDB). This year's event is less
than two months away (8-10 October) and features a 'live experiment'
showcasing technologies that may boost engagement in a futuristic learning
environment.

Ewan McIntosh, Director at NoTosh Digital Media & Education in
Scotland, is among a high-profile list of speakers at the event. He said: "In
the 1980s, a text book might have been the best way to share expertise but
now there is a whole world that lets students learn at the click of a mouse.
We learn by sharing and talking, not by staying in classrooms with the door
shut. We have to get out in the world and that does not always mean field
trips; now it is out in the blogosphere. Everyone involved with a child's
learning needs to understand the ways they are engaged. Parents have to be
engaged too, and understand the changes in the classroom since their day. In
today's world, that means being open to the possibilities of game-based
learning - such as using Wii Fit and Guitar Hero - as launch pads into
subjects such as maths, physics and geography."

Educators anticipate that scientific advances in understanding
more about how the brain works will allow them to shape a more effective
learning environment in the future. With it will come enhanced opportunities
for individualised teaching to better engage with - and meet the specific
needs of - each student.

Cindy Johanson, Executive Director of The George Lucas
Educational Foundation, has more than 20 years experience in the design and
expansion of digital services with a focus on education and engagement. She
added: "In light of extraordinary advancements in how we interact with each
other, our system of education has been frustratingly slow to adapt. One of
the important goals of The Education Project 2010 in Bahrain is to share real
world examples of how teachers and students are using technology to enable
new ways of teaching and learning."

Shaikh Mohammed bin Essa Al Khalifa, Chief Executive of the
EDB which is organising this year's conference, added: "Our world's
uncertainties can only be countered with action for the future. Our goal in
Bahrain with The Education Project is to unite the world's educators in a
common goal - the continuous and active improvement of education. It is
crucial for our collective future that nations work together to meet the
economic and social challenges of today and tomorrow's world."

The Education Project is free to attend for educational
professionals from all sectors as well as from public and private sector
institutions with an interest in developing new models and standards in
education. Entry is by invitation only; for more information and to register
online visit: www.educationprojectbahrain.org

Notes to editors

About The Bahrain Economic Development Board (EDB)

The Bahrain Economic Development Board (EDB) is a dynamic
public agency with an overall responsibility for formulating and overseeing
the economic development strategy of Bahrain, and for creating the right
climate to attract direct investment into the Kingdom.

The role of the Bahrain EDB is to provide leadership by
uniting all of the Kingdom's shareholders through a unified vision, and to
develop key strategies for growth. The Bahrain EDB also acts as a
facilitator, helping all of Bahrain's stakeholders to understand and adopt
the changes necessary for progress. In addition, the Bahrain EDB provides
sound project management to ensure that all agreed reform initiatives are
implemented in an effective and timely manner.

The Bahrain EDB is also responsible for attracting inward
investment into Bahrain, and is focusing on six target economic sectors in
which the Kingdom offers significant strengths. These are financial services,
downstream industries, tourism, business services, logistics, and education
and training.

For more information on the Bahrain EDB visit
www.bahrainedb.com; for information about Bahrain visit
www.bahrain.com

    Further information
    Jenan Al Maskati, Bahrain Economic Development Board
    Tel: +973-17-589-930
    Email: internationalmedia@bahrainedb.com
    Katie Bergius, Bell Pottinger
    Tel: +44(0)207-861-3105 / +44(0)7979-701-689
    Email: kbergius@goodrelations.co.uk

About The Experience

The Experience by Richard Attias is a strategic experiential
communications firm and event management company founded by Richard Attias,
the man behind the production of the Davos Forum for over 13 years and the
creator and producer of the Nobel Laureates Conference, the Monaco Media
Forum, the Global Clinton Initiative and, most recently, the New York Forum,
which fosters economic discussion among top business leaders and investors.
The Experience by Richard Attias has offices in NY, Paris, Dubai, Jeddah and
coming soon to China.

    Further information
    Doreen Bonnami, The Experience
    Tel: +1-212-794-8801 x1105
    Email: Doreen.Bonnami@theexperiencecorp.com

Further information: Jenan Al Maskati, Bahrain Economic Development Board, Tel: +973-17-589-930, Email: internationalmedia at bahrainedb.com, Katie Bergius, Bell Pottinger, Tel: +44(0)207-861-3105 / +44(0)7979-701-689, Email: kbergius at goodrelations.co.uk; Further information, Doreen Bonnami, The Experience, Tel: +1-212-794-8801 x1105, Email: Doreen.Bonnami at theexperiencecorp.com