LivingSocial Goes National; Launches in 6 New UK Cities Plus Dublin

By Livingsocial, PRNE
Wednesday, November 3, 2010

Social Commerce Phenomenon Drives 30,000 New Customers Into Local British Businesses and Saves Consumers GBP2 Million in Just 15 Weeks

LONDON, November 4, 2010 - Leading social commerce firm, LivingSocial, (
has today launched in 6 new UK cities: Birmingham, Brighton, Bristol,
Cardiff, Liverpool and Newcastle. In addition, it has also opened for
business in its second European country, Republic of Ireland, where its
LivingSocial Deals platform will be driving new customers through the doors
of Dublin businesses.

Recently named the 25th most valuable start-up worldwide behind the likes
of Facebook, Twitter, Craigslist, Skype and LinkedIn[1]. LivingSocial is
rapidly becoming the number one choice for UK businesses looking to implement
a social commerce campaign because of the sophisticated techniques it uses to
build its highly targeted subscriber bases, understanding of how to structure
deals to achieve the best results, and its analytical approach to reporting.

Since its UK launch on June 30th 2010, LivingSocial has run Daily Deals
on its social commerce platform for over 100 UK businesses ranging from
well-known brands including ZSL London Zoo, Marco Pierre White restaurants,
and Toni & Guy hair salons to small independent businesses such as cupcake
bakeries, bars, cooking schools, paintballing experiences, spas and laser
hair removal clinics. Its deals have delivered just under 30,000 paying
customers for the participating businesses, and saved consumers GBP1.94
pounds in London, Manchester, Leeds and Glasgow.

"LivingSocial is at the forefront of the rapidly growing group shopping
space, because we understand that this business is about social commerce not
discounting," said Peter Briffett, UK MD LivingSocial. "Our business has a
rich social commerce heritage and we understand how to get things moving on
social networks, which is why our site currently gets more than 1.5 million
more unique visitors than our nearest competitor[2]. This expertise enables
us to offer local firms the opportunity to advertise their businesses to
potential customers of the right target demographic in their city, creating
word of mouth buzz and delivering repeat business for companies in a tough
economic climate."

"Working with LivingSocial had a hugely positive impact on our business,"
said Phil Wood, General Manager Metro Golf. "We specifically chose to work
with them as they were professional, easy to work with and ensured that the
deal ran with precision. In addition to generating over 180 sales for our
golf coaches, which would normally have taken us at least a month to achieve,
LivingSocial also generated over GBP2000 for us which was very welcome in
what is our quiet summer period.

"We were so excited when one of the very first LivingSocial customers we
had, enjoyed his lesson so much that he bought a full price package straight
away, immediately highlighting the value of the service."

According to leading digital marketing intelligence firm, comScore,
subscribers to daily deal type platforms spend two to five times more than
the average digital consumer[3].

The addition of seven new cities means that LivingSocial now operates in
all major cities across England, Scotland and Wales, as well as Dublin in the
Republic of Ireland. The company plans to launch in more UK cities before the
end of the year.

For consumers, LivingSocial is the website where anyone can find out what
shops, restaurants, activities and services are popular in their area. The
group buying service has dedicated city experts on the ground in every
market, constantly researching the best in local attractions to bring savings
of up to 90% for consumers on the best things to see and do in their city.

Cashing in on LivingSocial Deals is easy: the site offers a new promotion
every morning, announced via its website, newsletter, Twitter, Facebook,
iPhone and Android apps. Live for 24 hours, the Deal is available to anyone
who clicks on it. Additionally, LivingSocial's unique referral model gives
users their Deal for free if they refer three friends who also participate.
With a user base of more than 85 million people, LivingSocial is able to
provide local merchants with the unprecedented ability to reach both local
customers and a worldwide audience.

About LivingSocial

LivingSocial is the social commerce leader behind LivingSocial Deals, a
group buying program that invites people and their friends to save up to 90
percent each day at their favorite restaurants, spas, sporting events, hotels
and other local attractions in major cities. LivingSocial has an extensive
user base of more than 85 million, and is headquartered in Washington, D.C.
To sign up for Deals in your city, or to find out more information about
LivingSocial, visit You can also follow
LivingSocial on Twitter at


[1] 23rd September 2010.

[2] ComScore report featured in 25th August 2010.

[3] Econsultancy, 27 May 2010

    Media contact

    Josephine Ellis

Media contact: Josephine Ellis, +44-20-7282-2905, lsuk at

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