LMK Launches More Than 60 Category-Specific and Content-Rich iPhone Applications With Many More to Come By the End of 2010

NEW YORK, March 12, 2010 - LMK ("Let Me Know"), a digital service that provides authoritative
information on a wide range of subjects, today announced the immediate
availability of more than 60 iPhone applications. The new mobile apps harness
LMK's unique breadth and depth of coverage on a variety of subjects, ranging
from baseball players and teams to 50 Cent, Lady Gaga and Taylor Swift. The
apps are priced starting at US$0.99 and LMK expects to expand its mobile
product offerings on a monthly basis. LMK's apps can be downloaded from
Apple's App Store
(itunes.apple.com/us/artist/hearst-entertainment-syndication/id357596192)
as well as through LMK.com and can be used on the iPhone and iPod Touch.

(Logo: www.newscom.com/cgi-bin/prnh/20091202/NY19370LOGO )

    Check out:
    LMK Lady Gaga:
    itunes.apple.com/us/app/lmk-lady-gaga/id359000009?mt=8

    LMK NY Yankees:
    itunes.apple.com/us/app/lmk-new-york-yankees/id357596189?mt=8

    LMK Angelina Jolie:
    itunes.apple.com/us/app/lmk-angelina-jolie/id357868342?mt=8

    LMK Tiger Woods:
    itunes.apple.com/us/app/lmk-tiger-woods/id360276367?mt=8

"LMK is doing something unprecedented by releasing large groups of
topic-specific iPhone applications that enable consumers to break through the
clutter, giving them access to authoritative, up-to-the-minute content on the
topics that matter most to them," said Michael Gutkowski, president of LMK.
"Whether it's the New York Yankees, Derek Jeter or Paris Hilton, our platform
gives us the ability to deliver a user experience that's targeted,
informative and entertaining."

Each LMK iPhone app provides curated news and a photo stream that is
continuously updated from the best and most authoritative sources available.
Additionally, every LMK application will expand its rich and dynamic
experience as additional product enhancements are added in the coming months.
With so many single-topic apps to choose from, LMK will also offer marketers
the ability to sponsor an app that is timely and relevant to their brand.

LMK also puts the power of the platform into the hands of consumers by
asking users to submit their must-have apps at LMK.com. Whether it's a
favorite video game, movie star, tennis player or guilty pleasure, LMK will
deliver dynamic subject matter that people truly want.

ABOUT LMK

LMK is a digital service that curates, designs and delivers the most
authoritative content on any important person, place or thing. LMK's dynamic
delivery platform powers topic-specific iPhone applications and other digital
products, aggregating and presenting the most current and relevant facts,
stories, photos, connections charts and tweets related to each topic. LMK is
a digital company incubated by Hearst Corporation.

Michael Volpatt, +1-415-994-8864, michael at larkinvolpatt.com