LV= Launches iPhone App for Job Seekers

BOURNEMOUTH, England, October 13, 2010 - LV= has announced it has launched an app for the iPhone which is aimed at
job seekers.

The application features LV='s iconic green heart and includes an
interactive map that highlights LV='s offices across the country. Users are
able to specify a location and search for jobs that are relevant to them.
Alternatively they are able to view all jobs currently available across the
country.

Via the app, users can find detailed job role specifications and users
can email selected jobs on to themselves or friends. There is also the
opportunity to sign up to receive job alerts for specific locations if there
is nothing suitable currently available.

It is free to download from the Apple App Store and has been created to
give access to current LV= vacancies (www.jobs.lv.com/) to the
increasing number of people who rely on mobile internet. The app has a live
feed of jobs directly from the LV.com careers website so it always has the
most up to date jobs available.

LV= (www.lv.com/) is currently recruiting for staff in many of its
28 offices across the UK. Particular recruitment hotspots are Bournemouth,
where the head office is based, plus offices in Bristol, Exeter, Croydon and
Huddersfield. The majority of jobs on offer are within LV='s general
insurance (www.lv.com/insurance/) business.

The launch of the application comes shortly after the launch of LV='s new
interactive recruitment advertising campaign which uses unique technology
that enables jobseekers to interact with existing LV= staff and find out
about the jobs on offer before even applying.

Stuart Affleck, LV= head of resourcing and development, said: "We are
really excited about launching the LV= iPhone app. We have been looking into
how people are using the internet and there has been a definite increase in
the number of people accessing the internet outside of the home. So it is
important that LV= is able to offer a service that allows potential
applicants the opportunity to find the information they want to see when they
want to see it.

"As people are getting more and more tech savvy they are choosing to rely
on applications to provide them with everything they need. We created an app
that allows people to get up to date job information from LV= wherever they
are."

LV= worked with creative agency ThirtyThree, to develop and build the new
recruitment application.

About LV=:

LV= is a registered trade mark of Liverpool Victoria Friendly Society
Limited (LVFS) and a trading style of the Liverpool Victoria group of
companies.

LV= offer a range of insurance products including home insurance
(www.lv.com/insurance/home_insurance/), car insurance (
www.lv.com/insurance/car_Insurance/), life insurance , pet insurance
and over 50 life insurance.

LV= employs over 4000 people, serves more than 3.8 million customers and
members, and manages around GBP9.5 billion on their behalf.

Liverpool Victoria Insurance Company Limited, registered in England and
Wales number 3232514, is authorised and regulated by the Financial Services
Authority, register number 202965. Registered address is: County Gates,
Bournemouth BH1 2NF. Tel: +44(0)1202-292333.

PR contact:

    Sally Silver
    LV=
    County Gates
    Bournemouth
    BH1 2NF
    +44(0)208-256-6896
    www.lv.com

PR contact: Sally Silver, LV=, County Gates, Bournemouth, BH1 2NF, +44(0)208-256-6896