M2M Explosion Reflected at CeBIT 2011

By Horizon House, PRNE
Tuesday, December 14, 2010

HANNOVER, Germany, December 15, 2010 - The M2M Zone Pavilion & Conference will expand significantly at next
year's CeBIT 2011, mirroring the strong double-digit growth in the
machine-to-machine (M2M) industry as a whole. Once again, the event will be a
joint production between the M2M Alliance, Europe's leading trade group for
M2M vendors, and Horizon House, the owner of M2M Zone events around the

The M2M Zone Pavilion will be held on March 1-5, and the M2M Zone
Conference will take place on Thursday, March 3, at the Deutsche Messe Fair
Grounds in Hannover, Germany - both within the Telematics Hall of the massive
CeBIT 2011 trade show for IT and communications technology.

"Our inaugural event drew extensive press coverage, including several
articles in Germany's largest daily newspaper, as well as international
television coverage. We expect next 2011's M2M Zone at CeBIT to be even more
impactful," says M2M Alliance Chairman Georg Steimel, while noting that
exhibitor bookings for the upcoming 2011 event are several fold greater than
at the same point last year.

Scandinavian wireless-service provider Telenor Connexion AB had spent a
one-year hiatus from exhibiting at CeBIT, but is returning to the fold as a
part of the M2M pavilion. "We've got serious global clients in important
vertical markets like automotive, healthcare, and energy, and this is one of
very few venues where you can meet high-level ICT executives from the breadth
of these markets," says Robert Brunback, Telenor's Head of Market Strategy.

Last year's event drew participation from fellow European carriers
Orange/Mobistar, Telefonica O2, and KPN, as well as equipment makers like
Telit, Cinterion, and Laird. In all, exhibitors at the M2M Zone at CeBIT 2010
emanated from seven countries on two continents.

About the M2M Alliance e.V.:

The M2M Alliance is an open organization with members representing the
entire M2M value chain. The non-profit organization publishes the M2M
Journal, as well as its own e-mail newsletter and Websites in English and
German (www.m2m-alliance.de). It currently has more than 30 members in
eight countries,

About Horizon House:

Horizon House manages trade-show pavilions, Websites
(www.telecomengine.com, www.m2mzone.com), and e-mail
newsletters for the telecommunications and M2M industries through its
Telecommunications Media Group. The privately-held company maintains
headquarter offices in Norwood, MA USA (near Boston) and London.

Richard Vaughan, +44-20-7596-8742, rvaughan at m2mzone.com

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