M.A.C Cosmetics Gets Into the Festival Spirit at the 2010 Isle of Wight Festival!

LONDON, June 14, 2010 - M.A.C Cosmetics and the M.A.C Pro Team decamped to the
legendary Isle of Wight Festival to keep a host of top celebrities,
performers and guests looking refreshed from dusk until dawn…AND, this year
festival goers were able to make like a VIP and experience M.A.C in all its
glory for the first time ever front of house at a music festival!

The M.A.C Pro Team were on hand to provide the ultimate
festival makeup facilities for guests in the coveted IOW Festival Hospitality
area. M-A-C Pro artists created dazzling looks for Florence Welch of band
Florence and the Machines who opted for a deep burgundy lip created using
M-A-C Lipstick in Diva, lined with M-A-C Lip Pencil in Burgundy. She also
choose M-A-C's Paintpot in Groundwork to create a matte, light brown hue on
the eye… She kept these key products to maintain her look for the rest of
the day.

Model Erin O' Connor also visited the M-A-C tent twice
throughout the weekend. On the Saturday she choose a dramatic winged out eye
with a feline feel, created using M-A-C Pigment in Platinum, M-A-C Black
Black Chromaline and to add extra length and volume to the upper and lower
lashes several coats of M-A-C Zoom Lash Mascara was applied. On Sunday a
playful tie-dye look was produced using M-A-C Pigment in Violet, Indigo Eye
Pencil, Eyeshadows in Newly Minted and Electric Eel which were blown out
across the eye. Extra drama was added by applying M-A-C #36 lashes. A pop of
colour was added to the lips using M-A-C Cream Colour Base in Virgin Isle and
Creamsheen Lipg;ass in Boy Bait to finish the look.

Marie Junior of The Brilliant Things choose a Smokey eye with
colour for an edgy play on this classic look. M-A-C eyeshadows in Club and
Juxt were blended together and M-A-C Eye Kohl's in Tarnish and Smolder lined
the upper and lower lash line. Drama was added to the eye with M-A-C #3
Lashes and a 'moonlit wetness' completed the look by pressing in M-A-C Pro
Reflects in Teal. Lips were paired down using M-A-C Viva Glam II lipstick and
M-A-C Clear lipglass.

M-A-C Pro Artists were also called upon for some body painting
requests. Eye Mask designs to the renowned Isle of Wight Peacock were painted
freehand using M-A-C Pro Chromacakes in a variety of shades. M-A-C Pro
Reflects Pigments were added to the finished creations taking them to another
dimension, adding high shine and a magical sparkle.

All of the VIP's and Talent that visited the M-A-C area in hospitality
requested Lashes… and the colour of choice for lips was red in a myriad of
shades. M-A-C's Lady Danger, Russian Red and Ruby Woo were some of the most
popular requests.

Makeup junkies were treated front of house too in M-A-C's inaugural
retail site in the festival main arena. A 35 strong team of M-A-C artists
conducted 500 thirty minute makeup appointments over the weekend - lashes
were again the most popular choice!

If you like what we've done at the fabulous Isle of Wight festival, come
and visit M-A-C on site at V Festival at Hylands Park for round two! More
into to follow!

About M.A.C Cosmetics

M.A.C Cosmetics is the leading brand of professional cosmetics
and continuously and actively liaises with the worlds of music, film,
television and theatre. The M.A.C Pro Team can be found on-set at photo
shoots, high profile celebrity events and behind the scenes at fashion shows
throughout the world.

About The Isle of Wight Festival

The Isle of Wight Festival took place 11th - 13th June at
Seaclose Park, Newport, Isle of Wight. For more information check out -
www.isleofwightfestival.com. The Isle of Wight Festival 2010 was
ninth festival since its reincarnation in 2002. Over the last few years
The Who, David Bowie, Foo Fighters, REM, Coldplay, Amy Winehouse, Snow
Patrol, Muse, The Rolling Stones, The Sex Pistols and The Police, amongst
many others, have taken to the stage in what has become one of the hottest
festivals in the UK.

For further information on M.A.C at The Isle of Wight Festival please contact: Ruth Wiles, t: +44(0)870-034-6858, e: rwiles at mac-cosmetics.co.uk; Jane Walsh, t: +44(0)870-034-6514, e: jwalsh at mac-cosmetics.co.uk; Jodi Isaacs, t: +44(0)870-034-6775, e: jisaacs at mac-cosmetics.co.uk; Kate Armitage, t: +44(0)870-034-6515, e: karmitage at mac-cosmetics.co.uk