Lady Gaga and Cyndi Lauper Engage in Discussion About HIV/AIDS for M.A.C VIVA GLAM

By Mac Cosmetics, PRNE
Wednesday, February 24, 2010

Hosted by Sharon Osbourne, Event Will be Broadcast to Global Audience via Ustream

LONDON, February 25, 2010 - On Monday, 1st March 2010 at 2pm GMT, Sharon Osbourne will be
joined by M.A.C AIDS FUND spokespersons and global superstars, Lady Gaga and
Cyndi Lauper, for an intimate and exclusive 'audience with' in London, as
part of the M.A.C Cosmetics VIVA GLAM 'From our Lips' campaign.

The exclusive interview will offer fans from around the world
the opportunity to have their questions about HIV/AIDS and their
participation with the M.A.C VIVA GLAM campaign answered by Lady Gaga and
Cyndi Lauper. M.A.C Cosmetics also has partnered exclusively with Ustream to
broadcast the event to a global audience via the M.A.C Facebook page
immediately following the event 4pm GMT / 11am EST / 8am EST.

Led by Sharon Osbourne, the lively and candid conversation
will see Lady Gaga and Cyndi Lauper discuss HIV and AIDS, raising awareness
around the subject to get people across the globe to think and act
differently about the disease.

International fans can submit questions in advance to Gaga or
Lauper via the M.A.C FACEBOOK page or via Twitter using the hashtag

"Lady Gaga and Cyndi Lauper are bringing women's issues to the
forefront of the HIV/AIDS crisis. With one recording artist who hit the music
industry at the beginning of the HIV/AIDS epidemic in the 1980s, and another
who is explosively popular with young people today, they represent different
generations who are equally affected by this disease, with both helping to
spread the message of the power of one lipstick." John Demsey, Group
President, Estee Lauder Companies and Chairman, M.A.C AIDS Fund.

Those who buy a VIVA GLAM CYNDI or VIVA GLAM GAGA lipstick
(RRP GBP12.50/17.50 Euro), available from March 15, will be helping women and
girls living with, or affected by, HIV/AIDS.


Streaming Details

Users will be able to watch Lady Gaga and Cyndi Lauper in as
they conduct their live interview with Sharon Osbourne in London.

The event will be featured on a stand-alone FACEBOOK tab on
the M.A.C Cosmetics fan page, which is powered by Ustream. To watch the live
stream, simply log on the M-A-C Cosmetics FACEBOOK page, and click on the LIVE tab

Users can submit questions on either FACEBOOK or Twitter.
Submit questions on Twitter using the hashtag #vivaglam or log onto and post them on the wall with the
preface 'Question for Lady Gaga and Cyndi Lauper'. Users must be a fan of the
M.A.C Cosmetics FACEBOOK page to post questions.

A select number of lucky fans will have their questions

Users do not need to be a fan of the M.A.C Cosmetics page if
they want to watch the event. They can also view the event broadcast on

The M.A.C Cosmetics event is powered by Ustream, the leader in
live video with more than 50 million viewers per month. Ustream enables
individuals, celebrities and brands to stream to a global audience of
unlimited size, and integrates in real-time with social networks Twitter,
Facebook, MySpace and AIM.


The M.A.C AIDS FUND is the heart and soul of the M.A.C brand
as the philanthropic arm of M.A.C Cosmetics.

It is a unique foundation where 100% of the sale price of VIVA
Glam lipsticks less VAT goes to The M.A.C AIDS FUND.

The M.A.C AIDS FUND is a leader in the fight against HIV and
AIDS supporting more than 700 organisations worldwide that provide daily
essentials and direct care services to men women and children affected by the
global epidemic

The M.A.C AIDS FUND began in 1994 by the original founders of
M.A.C in Toronto, Canada.

To date M.A.C has raised $160 million USD through the sales of
the VIVA Glam lipsticks and lipglasses.

Since the launch of the VIVA GLAM campaign in the UK more than
3.7 million GBP have been raised and 3.4 million GBP has been donated in
support of HIV and AIDS programmes in England, Ireland, Scotland and Wales.

M-A-C VIVA GLAM lipstick retails for GBP12.50 GBP/ 17.50 Euro

For further information please contact: Zara Swift, Mission, +44(0)207-845-7800 / 44(0)7779-642102 / zara at

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