M.A.C Cosmetics - the Official Makeup Sponsor for the 8th Annual Irish Film & Television Awards - Gets set to Glamourise the Stars!

DUBLIN, February 10, 2011 - M.A.C Cosmetics, globally the professional artists' brand of choice for
fashion, film, TV, theatre, music and photography, is rolling out the red
carpet this year to glamourise nominees, presenters and actresses for the 8th
Annual Irish Film & Television Awards, taking place at The Convention Centre
on Saturday 12th February 2011. The IFTA ceremony broadcasts live on RTÉ One
at 9.30pm

M.A.C is proud to be the Official Makeup Sponsor and makeup
and hair designs category sponsor for this glittering occasion for the 5th
year. A team of makeup artists from the M.A.C Pro Team will be on hand in the
M.A.C Beauty Suite at the IFTAs to provide makeup services to VIP's in town
for the Awards, as well as backstage during the ceremony to re-touch guest
presenters and nominees. M.A.C Senior Artist, Lesley Keane, will be visiting
talent and nominees for private VIP appointments throughout the day.

A host of Irish and International names from the worlds of
film and television will be jetting into town for the prestigious awards
ceremony.

Lesley Keane says of M.A.C's creative collaboration with IFTA,
"It is a privilege to be a part of the Irish Film & Television Awards. It
always inspires and motivates me to work with such talented people in the
industry."

All guests attending the prestigious event will be given an
exclusive M.A.C gift bag containing essential makeup must haves; lashes,
skincare and makeup to help guests stay looking their best all night.

M.A.C's hot top five products used in the world of Film & TV
over the past twelve months for dramatic moments include M.A.C Mineralize
Skinfinish for a camera flawless look! Hot spot proof M.A.C Blot Film is a
favourite for sticky moments and quick as a flash application. M.A.C
Fluidline is a must for a smudge-proof look during those tear-jerking story
lines. M.A.C Prep and Prime calms the skin and evens out flushed skins for
those not-so-innocent encounters and M.A.C Lip Pencil in Spice to provide the
ultimate on screen pout! …….All any star needs for the perfect look in
the first take.

For more information please contact: Anaïs Roc: +44-870-034-6554 m: +44-7500990389 e: aroc at mac-cosmetics.co.uk