Macarena is Back on the Billboard Charts

HOLLYWOOD, California - 2008 was the year that America saw Los del Rio (LDR) back on television
to celebrate the Quinceanera of “Macarena” and promote their new album. In
Latin America, the Quinceanera, much like the American “Sweet Sixteen,” marks
the celebration of a young girl’s fifteenth year and is commemorated in a
unique way from her other birthdays. This year in the U.S. alone, it is
estimated that over 400,000 Latinas will have parties marking this festive
occasion. With the release of Quinceanera Macarena, Los Del Rio’s debut album
for IMC (International Music Content Records), Antonio Romero and Rafael Ruiz
are hoping the fun will include dancing the “Macarena” all over again. If you
haven’t heard by now, Macarena, is the biggest selling Latin Single in Music
History and only second to Elton John’s “Candle in the Wind.”

Darius Jordi Lassus, president and CEO of IMC Records, Inc. states, “This
past year, Los del Rio were back in the studio in cities like Miami, New York
and Los Angeles, to record Quinceanera Macarena. They shot 3 music videos to
support the album and attended the Latin Billboard Music Awards, The Alma
Awards and the Latin Grammys.” He continues, “Macarena is back on the
Billboard charts crossing over Latin radio formats featuring T Lopez the
first Latina on Cash Money Records, and we’re very happy with the results.”

T Lopez is the first Latina on Cash Money Records, a testament that urban
labels are expanding and crossing over into new radio formats like the Latin
Rhythm charts, as demonstrated last year by Melissa Jimenez, the first Latina
on SRC/Universal Records (Akon) who was featured on the Kumbia Allstarz hit
single “Rica y Apretadita.” This year T Lopez, the first Latina signed to
Cash Money Records, a label made famous by artists Lil’ Wayne, Birdman and
newcomer Kevin Rudolph with his hit single “Let it Rock,” is taking over
Spanish radio stations across the country featured on the remake of an
international hit single that made music history and she is bringing it back
to the Billboard charts.

The two principals of Los Angeles based IMC Records are very enthusiastic
about the ongoing appreciation and acceptance of Quinceanera Macarena, as
well as its vast potential to make Los Del Rio a media sensation all over
again. “We are very happy with the results and how well accepted the song has
been on stations like New York’s La Mega FM and La Kalle FM,” says Domingo
Zapata, chairman of IMC Records and co-writer of the new Macarena and songs
like “Roberto y Natalia.” He continues, “The music video is taking off
virally and we’re getting bombarded with requests for TLo and LDR in
countries like France, Russia, and Australia. I mean we’re very fortunate,
the entire globe wants to tell our story, the song turns 15 and is back on
the Billboard charts, currently in the Top 20s of the Latin Tropical chart.”

But Los del Rio are not stopping there, they’re currently in the studio
recording “Mi Lola” a tribute song for “La Faraona” Lola Flores penned by
Domingo Zapata and produced by Jon Secada with internationally renowned
Soprano Montserrat Caballe for “Mi Gitana” their next album soon to be
released in Spain. Domingo Zapata states, “We are honored to have guest
appearances by our beloved Diva Montserrat Caballe, Spaniard crooner Dyango
and other surprises which I can’t disclose just yet.” He continues, “LDR’s
musical career has spanned over 40 years, and I feel this album is the
beginning of a new direction for them. I’m very happy to be a part of it.”

Media contact: Darius Jordi Lassus, +1-310-295-1160 ext 701

Source: IMC Records

Darius Jordi Lassus of IMC Records, +1-310 295-1160, ext. 701