MACH Helps Mobile Operators Navigate Latest EU Regulations

EU Pack Provides Full Transparency for Roaming Subscribers and Stimulates Usage

LUXEMBOURG, May 18, 2010 - MACH, the leading provider of hub-based mobile communications exchange
solutions, www.mach.com today launched a package of solutions, called
EU Pack, designed to help mobile network operators offset the negative impact
of forthcoming EU regulations on roaming revenues. EU Pack comprises Data
Fuse, the company's 'Anti-Bill Shock' prevention solution, and Retail Roaming
Marketing which is designed to stimulate usage through customised retail
offers using its Re-pricing solution.

Set to come into force on 1st July this year, the latest EU regulations
for intra-EU traffic lower pricing caps on Voice, SMS and Data services and
require mandatory anti-bill shock solutions to be in place. The EU has also
requested further increased transparency in mobile data roaming usage. Mobile
operators continue to face the challenge of how to offset the anticipated
negative impact these regulations will have on roaming revenues. As a result,
they are seeking solutions with a quick time-to-market, like MACH's EU Pack,
that will enable them to comply with the new regulations that call for more
transparency, while at the same time help them to optimise profitability and
reduce churn.

"Last year roaming traffic in the EU grew by 36% and roaming data usage
was the single biggest growth event. It is vital that mobile operators offer
full transparency to their roaming subscribers, both in terms of monetary
value and data volume, if they are to continue to build subscriber confidence
and increase roaming data usage," said Lodewijk Cornelis, Chief Marketing
Officer, MACH. "MACH's EU Pack provides full transparency for roaming
subscribers and stimulates usage by enabling attractive and profitable data
roaming retail offers designed to unlock data usage revenues for operators."

EU Pack consists of two of MACH's proven outsourced roaming solutions -
Data Fuse and Re-pricing - that are both quick and easy to use and, as
managed services, avoid any costly CAPEX investments. Data Fuse offers full
transparency for roaming subscribers in monetary value, subscriber
notification in real time and full operator reporting. Re-pricing enables
operators to implement any customised retail offer depending on customer
segmentation, usage and geography.

Data Fuse provides an effective anti-bill shock solution by triggering
timely customer notifications in real time whenever a roaming subscriber
reaches their usage limit, offering complete transparency for the subscriber.
Using data usage information provided by analysis tools, the solution
determines the best thresholds from a marketing standpoint, which helps in
segmenting end-users and creating separate rate plans. From incoming data,
the solution measures data usage, matches it to threshold segments in real
time and sends personalised SMS mesages to subscribers on behalf of operators
when the threshold is reached. Data Fuse also delivers daily notification
overview reports, monthly summaries and "SMS sent" reports, providing full
reporting to operators.

Note to Editors:

1. The mobile value chain, roaming eco-system, hubbing and outsourcing
are among the topics to be discussed at MACH's annual Insights conference
scheduled to take place in Rome from 7-9 June, 2010. For more information and
to sign up to this conference, visit:

www.mach.com/en/Insights-2010

About MACH

MACH operates the world's leading hub-based mobile communications
exchange, uniting the global telecommunications marketplace. MACH HUB-XC(R)
provides the platform for the efficient exchange of mobile traffic, of
service validation, delivery and billing information, and of settlement
transactions. MACH is the largest provider of data and financial clearing
solutions for wireless roaming and operates the world's largest open
connectivity roaming hub, Link2One. Headquartered in Luxembourg, MACH has
offices in 12 countries and employs more than 1,000 people worldwide. MACH
serves more than 650 customers, including Orange, Telefonica, T-Mobile,
Vodafone, Verizon Wireless and Microsoft, as well as enterprise messaging
customers like KLM. For further information, visit www.mach.com.

    Enquiries
    MACH
    Eileen Preston, Global PR Manager
    Eipr@mach.com, +44(0)207-959-8119

Enquiries: MACH, Eileen Preston, Global PR Manager, Eipr at mach.com, +44(0)207-959-8119