Madeinkitchen.tv, Cookery Without Boundaries, Thanks to Online Sharing

By The Blogtv S.p.a., PRNE
Wednesday, November 25, 2009

The first international and multilingual 2.0 platform dedicated to cookery is here.

ROME, November 26 - Madeinkitchen ( www.madeinkitchen.tv ) is the international 2.0
platform where cookery enthusiasts come together to build the world's largest
multilingual archive of video recipes.

Nowadays, the Internet allows everyone to share their passion for
cookery, and approx. 10% of users use the Web to publish their own recipes,
consult other people's recipes and discover the tricks of great chefs.

Madeinkitchen was created with the aim of creating the world's largest
archive of video recipes, also overcoming the barriers separating the various
linguistic communities.

Indeed, Madeinkitchen is the first and only project allowing all the
world's Net users to share video recipes along with instructions, photographs
and narratives, and to translate them into all languages.

Through the Web and soon also by mobile, every user can enter their own
recipes and interact in "Wiki" mode with other peoples recipes, collaborating
in the creation of the largest online multimedia and multilingual video
recipe archive that can be rapidly translated into English, Spanish, French
and Italian.

And that's not all: www.madeinkitchen.tv also publishes premium
content, like video bites by international chefs for learning the tricks of
the trade, recipes from the most famous and exclusive restaurants, as well as
actual creative cooking classes and curiosities associated with the world of
food.

MadeinKitchen was conceived and created by TheBlogTV (
www.theblogtv.it), the user-generated media company that is also the
leader in the development and management of participatory platforms using the
crowdsourcing model to produce content for television, the Web and mobile
distribution.

One of TheBlogTV's major projects is UserFarm (www.userfarm.com),
Europe's first audiovisual crowdsourcing platform where a vast community of
video makers and creative types actively participate in the creation of
content for brands, agencies and broadcasters.

TheBlogTV operates in Italy through offices in Milan, Rome and Turin and
is present in Spain, France and England.

    Gaia Fasciani
    ufficiostampa@theblogtv.it

Gaia Fasciani, ufficiostampa at theblogtv.it, +39-(06)-23200021

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