Majestic MRSS Launches 'Perception Analyzer Services Across Three Countries'
By Majestic Market Research Support Service Ltd, PRNESunday, May 2, 2010
MUMBAI, India, May 3, 2010 - Following its launch of Eye tracking services across the region, Majestic
MRSS today announced the launch of Perception Analyzer services in 3 of its
key markets viz. India, Thailand and UAE.
The Perception Analyzer system which was most recently used in the US
presidential elections has been a trusted and a proven marketing research
methodology for decades.
The technology's ability to provide moment to moment feedback on any form
of visual and aural communication is of particular salience in geographies
where illiteracy is a significant problem. Also in Asia and the Middle East
wherein 'Green' initiatives are rare, this research tool eliminates Paper
interviews while enabling large scale sampling in a matter of hours.
Commenting on the launch, Mr. Raj Sharma, Co-Founder & President of
Majestic MRSS said "Aside from the routine applications of the technology, I
see this being a game changer in the areas of Pharmaceuticals, Rural Research
and Entertainment. The technology provides a great way for Pharmaceutical
companies to get feedback from their customers (i.e. doctors) on their
detailing and e-detailing initiatives. In geographies with large urban/rural
divides such as Thailand it allows for survey sampling on a scale heretofore
impractical. For Bollywood which is a billion dollar industry it takes the
current methods of testing to the next level and sets a new benchmark for
feature film testing. This allows the industry to move from using soft
measures for forecasting feature film success to hard scientific formula
based approach "
Dr. Hassan Abdallah of Majestic Market Research, GCC adds: We think that
the market research industry in the Gulf is now ready to welcome such
technological innovations and we are sure that we will get a lot of requests
for these services'
About Majestic Market Research Support Services (MMRSS): Since its
inception as a Full Service Market Research Firm, Majestic MRSS has been
conducting research and surveys in different countries. MMRSS is Asia's
largest Independent Full Service Market Research Firm with full services
offices across 10 countries. Majestic has always been at the forefront of
technology and has been an emerging force in Asia and the Middle East in the
last decade. Majestic MRSS also has Eyetracking, Video-streaming, Emotional
Measurement, SMS Research tools. For more details visit
www.mmrss.com
"The launch team standing from left to right: Raj Sharma (Co-Founder &
President ), Navneet Borkar (Technical Director ) and Saket Savant ( ICT -
GCC )"- www.mmrss.com/download/Photo Link.htm
Media Contact: Raj Sharma, Sandeep Bhatia Co-Founder & President, Director- Majestic MRSS Ltd. DID: +91-93221 05830 ; Email: raj.sharma@mmrss.com
Media Contact: Raj Sharma, Sandeep Bhatia, Co-Founder & President, Director- Majestic MRSS Ltd., DID: +91-93221 05830 ; Email: raj.sharma at mmrss.com
Tags: India, Majestic Market Research Support Service LTD, May 3, Mumbai