Making Sense of Digital Media

OXFORD, England, January 18 - The explosion digital media in our business lives cannot be ignored!
Neither can the ongoing impact it has on Marketing Strategy.

While many marketers have embraced all that is digital, there are others
for whom the world of Digital Media remains a mystery.

Oxford College of Marketing has launched 2 new exciting qualifications
from CAM / CIM that aim to unravel the mysteries of the Digital World. The
Diploma in Digital Marketing and Diploma in Managing Digital Media cover
topics such as Search Engine Optimisation (SEO), Pay per Click (PPC), Online
advertising, Social Media as well as the relevant legislation, regulation and
codes of practice that govern Digital Marketing.

Aimed at marketers who want to update their digital knowledge or increase
their levels of expertise, Oxford College of Marketing offer flexible study
options for the Diplomas by Online Distance Learning or by attending
Intensive Weekends at one of 5 study centre's in Liverpool, Birmingham,
London, Reading and Gatwick.

The Diploma in Digital Marketing comprises 3 units that can be studied
separately as stand-alone awards or by completing all 3 assignments to gain
the full Diploma.

The Diploma in Managing Digital Media comprises 5 units that are assessed
by 3 work based assignments and 2 exams.

Oxford College of Marketing will also be delivering the Digital Diplomas
by way of a short-course. Perfect for those who feel that their exam days are
over but still want to update their knowledge.

Notes to Editors

About Oxford College of Marketing

Oxford College of Marketing is one of the largest CIM accredited
Marketing Colleges in the UK. With study centres in London, Birmingham,
Uxbridge, Croydon, Gatwick, Milton Keynes, Liverpool, Reading, Brighton,
Sheffield, and of course Oxford, the College has been running qualification
Chartered Institute of Marketing (CIM) courses since 1997, with superb
student results. The College offers CIM Introductory Certificate,
Professional Certificate, Diploma and the Chartered Postgraduate Diploma
qualifications through a number of study options, including distance
learning, as well as short and one-day marketing courses and tailored
in-house training programmes. CAM Diploma in Digital Marketing, Diploma in
Managing Digital Media and Diploma in Marketing Communications are also
available by online distance learning and at regional study centres.

About the Chartered Institute of Marketing

The Chartered Institute of Marketing offers four levels of professional
qualification at study centres in 130 countries. The CIM qualifications are
internationally recognised qualifications that can help marketers at both an
operational and strategic level. About 27,500 people sit CIM qualifications
every year, 15,000 of which are overseas students.

www.oxfordcollegeofmarketing.com

To find out more contact Oxford College of Marketing on +44-(0)1865-515255 or email janey at oxfordcollegeofmarketing.ac.uk