Mammenellarete / Webmoms / Madresenlared / Webmamans - The Web's First Social Network for Parents Goes Multinational

By The Blogtv S.p.a., PRNE
Wednesday, November 25, 2009

ROME, November 26 - www.webmoms.co.uk (Great Britain), www.webmamans.fr
(France) and www.madresenlared.es (Spain), virtual spaces where
parents can share their experiences and a wealth of information useful for
raising their children, are here.

New participatory environments wholly dedicated to the world of
motherhood are available to English, French and Spanish mums and dads.

Some 80% of mums use the Web to gather and share information on raising
their child. That's the basis for the success of www.mammenellarete.it
, the first social network dedicated to parenting which has rapidly become
established as one of the favourite points of reference for Italian mums and
dads. Now, thanks to the launch of www.webmoms.co.uk ,
www.webmamans.fr and www.madresenlared.es , TheBlogTV has also
extended this project to Great Britain, France and Spain.

These platforms have the most advanced community and videosharing
functions, allowing subscribers maximum interaction and the development of
strong social relationships. Inside, users can publish their own videos and
photos, make friends, share information, give answers and advice, participate
in the creation of television programmes or creative contests like "A day in
the life of…" where mums use photos and videos to recount a day in the life
of their child, or post photos and videos of children and their parents and
let people see who resembles whom.

www.webmoms.co.uk, www.webmamans.fr and
www.madresenlared.es offer useful and interesting premium content such
as: prenatal courses, advice from nutritionists, paediatricians and
psychologists, video recipes for children, and many other editorial
programmes. One special section is dedicated to online services for
"calculations" related to pregnancy, such as the date of conception or the
presumed delivery date. Then there's the bulletin board for ads where you can
find products, exchange used items, look for domestic help and babysitters.
And, finally, there's even more space for information with a blog offering
daily news and updates on topics associated with the most interesting
subjects, such as pregnancy, child-rearing, and events not to be missed.

For these reasons, many brand names such as Pepsi Cola, Plasmon,
Inglesina, Pampers and Citroen have already decided to join in with special
programmes, Web series and surveys.

Webmoms, Webmamans e Madresenlared were conceived and created by
TheBlogTV (www.theblogtv.it), the user-generated media company that is
the leader in the development and management of participatory platforms using
the crowdsourcing model to produce content for television, the Web and mobile
distribution. One of TheBlogTV's major projects is UserFarm (
www.userfarm.com), Europe's first audiovisual crowdsourcing platform
where a vast community of video makers and creative types actively
participate in the creation of content for brands, agencies and broadcasters.

TheBlogTV operates in Italy through offices in Milan, Rome and Turin and
is present in Spain, France and England.

Contact: Gaia Fasciani, ufficiostampa@theblogtv.it,

Gaia Fasciani, ufficiostampa at theblogtv.it, +39-(06)-23200021

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