MarketsandMarkets Partners With the Pharma Market Research Conference 2010 to Launch Their Pharma Forecasting Services

MarketsandMarkets now Offers a Specialized Patient Based Forecast Solution for Pipeline Drugs Across a Brand's Lifecycle

DALLAS, January 19 - Forecasting plays a significant role in the pharma industry. Forecasting
helps a pharma company with opportunity analysis, resource planning &
allocation, investment planning, go-no-go strategy, launch and go to market
strategy. An epidemiology matrix is the back-bone of a forecast model. It
takes into account prevalence, diagnosis and treatment. Epidemiology captures
the impact of disease and patient dynamics; however, it's important to factor
in impact of market dynamics to accurately estimate products and market
potential. Capturing the impact of all market events and calibrating the
forecasted model with the actual market is the appropriate way to accuracy.
Calibration with the actual market scenario at every stage of forecast,
including peak patient share estimation, treated patient calculation, sales
calculation, etc makes the forecast more realistic and accurate.

MarketsandMarkets' patient based forecast solutions (
www.marketsandmarkets.com/patient-based-forecasting.asp) have assisted
many pharma companies to outsource their forecasting processes for new and in
market drugs. The Pharma forecasting solution is designed for Phase I, II and
III drugs. Forecasting has a substantial impact on pricing, product launch &
life cycle management, market entry strategy, manufacturing planning, sales
force, promotion and planning.

Quick brief: our approach is combination of forecasts based on
epidemiology and actual patients on products. The key primary and secondary
research analytics underlying the forecast include:

    - Epidemiology analysis
    - Treated patients best fit trending
    - Polypharmacy ratio analysis
    - Competitive landscape analysis
    - Analogue analysis for uptake, time to peak, and generic erosion
    - Conjoint / discrete choice / attribute analysis, and
    - Calibration based on actual sales and impact of various events.

Meet up with the MarketsandMarkets representatives at the conference to
discuss your forecasting needs! Contact us on sales@marketsandmarkets.com for
further details or call +1-888-989-8004

About Pharma Market Research Conference

February 1-2, 2010 New Jersey, USA

The 2010 Pharma Market Research Conference is the premier gathering of
senior level pharmaceutical, biotechnology, medical device, and diagnostics
executives in market research. Our conference brings together the most
influential experts in the field to discuss the most pressing issues in the
industry.

    - Industry focused- predominantly market research practitioners.
    - Unparalleled networking: All the "who's who" of the industry attends.
    - Distinguished speaking faculty who have in-depth knowledge and
      experience.
    - Numerous interactive sessions and networking sessions.
    - Fresh ideas, real insights, in-depth discussions.
    - Meet established and emerging industry leaders.

The Pharma Market Research Conference will be held February 1-2, 2010 at
the Sheraton Parsippany Hotel, New Jersey. For more information, or to
register, click here (
www.pharmamarketresearchconference.com/register.html).

You can also call (+1)212-228-7974 or mail to:
info@pharmamarketresearchconference.com

    Contact:
    Ms. Sunita
    7557 Rambler road,
    Suite 727, Dallas, TX 75231
    Tel: +1-888-989-8004
    Email: sales@marketsandmarkets.com

Contact: Ms. Sunita, 7557 Rambler road, Suite 727, Dallas, TX 75231, Tel: +1-888-989-8004, Email: sales at marketsandmarkets.com