MarketsandMarkets: PREMIUM A2P (MT) and P2A (MO) SMS/MMS Messaging Market Worth $631.5 Billion in 2015

DALLAS, January 11, 2011 - The 'GLOBAL PREMIUM A2P (MT) and P2A (MO) SMS/MMS messaging market size
and forecast, 2010 - 2015' (
www.marketsandmarkets.com/Market-Reports/premium-sms-44.html) report
provides extensive analysis of the premium messaging industry including
pricing, current market trends, industry drivers and challenges for better
understanding of the premium messaging market structure. This report covers
the roles and strategies of key premium SMS wholesalers, content/platform
providers and Mobile network operators. The report encloses the profiles of
all the major stakeholders in the value chain along with the geographical
analysis.

Browse market data tables and in-depth TOC on GLOBAL PREMIUM A2P (MT) and
P2A (MO) SMS/MMS messaging market size and forecast, 2010 - 2015
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Premium messaging market volume is expected to reach 631.5 billion by the
year 2015, growing at a CAGR of 40.8%. The main forces driving the volume are
the decreasing price of premium messages and the convenience it offers to the
users. Players in this market can gain competitive advantages by entering
into agreements and collaborations and bundling their service offerings.

Premium message is a faster revenue generating segment as compared to
standard message services. As telecom service providers continue to struggle
with declining voice, ARPU Bundling of premium SMS with premium MMS service
provides them opportunities to increase the non-voice ARPU.

Premium messaging is broadly segmented as PSMS and PMMS, which are again
segmented into A2P (Application to person) and P2A (Person to application)
messages; depending on the origination and termination of the messages. A2P
premium messaging comprises larger share of the pie when compared to P2A
market as it's highly commoditized by certain activities like mobile
marketing. From an application perspective, premium messaging is divided into
billing and micro payments, voting and entertainment, subscriber services
including information on demand and mobile marketing services. The frequency
of P2A (Person to application) MMS is the lowest; mainly due to the initial
high cost and compatibility issues. Micro payments and billing by far is the
dominant application; Mobile marketing is the fastest growing segment as it
provides marketers with opportunities to directly target niche segments. In
terms of geography, APAC is dominating market for premium messages; followed
by North America. South America is largely untapped due lack of
infrastructure and collaboration amongst service providers.

In the value chain of premium messaging services on the whole, three
points are involved; namely: Mobile Network operators, SMS wholesalers or
aggregators and Content providers. Mobile network operators earn maximum
revenue share in the value chain owing to their front ending ability with end
users.

Key Findings

    - To define, measure and forecast global market for "Premium
    Messaging - PSMS & PMMS".

    - To study the market for premium messaging for various
    applications and geographies.

    - To identify, profile and analyze key market players in terms of
    their core competencies and competitive strategies.

    - To identify major trends influencing the market at the macro and
    micro level and tracking geography-specific significant trends.

    - To identify and strategically analyze winning imperatives, key
    burning issues and opportunities present in the market.

    - To track and analyze recent developments, alliances, joint
    ventures, mergers and acquisitions in the industry.

Scope of the report

The report provides extensive analysis of the premium messaging industry
including pricing, current market trends, industry drivers and challenges for
better understanding of the premium messaging market structure. This report
covers the roles and strategies of key premium SMS wholesalers,
content/platform providers and Mobile network operators.

Market Overview

This section discusses the market definition of Global premium messaging
market. It also looks at the way market is segmented and the methodology;
along with the assumptions considered for forecasting the revenues. This
section encloses the winning imperatives along with the burning issues in the
market. Drivers, restraints and opportunities for the global premium
messaging market have also been covered in this section.

Market segmentation

This research report has segmented the global market for premium
messaging to forecast the revenues and analyzing trends in each of the
following submarkets:

On the basis of messaging technologies:

    - PSMS
    - PMMS

On the basis of origin and termination of messages:

    - Application-to-Person (A2P), mobile terminated (MT)
    - Person-to-Application (P2A) or mobile originated (MO)

On the basis of premium messaging applications:

    - Billing and micro payments
    - Subscriber services and Information on demand
    - Voting and Entertainment
    - Mobile Marketing
    - Others

On the basis of Geography:

    - North America (NA)
    - South America (SA)
    - Europe, Middle East and Africa (EMEA)
    - Asia-Pacific including Japan (APAC)

Geographic Analysis

This section provides a brief overview of all the geographies pertaining
to premium messaging; it covers the trends prevailing in each geographical
region and the regulations which are impacting the overall premium messaging
market in that particular region.

Company Profiles

This section provides the company profiles of major companies
participating in the Premium messaging market. Company profiles include a
brief overview of the company, primary business, strategies followed and
developments.

Analyst Briefing Presentation on GLOBAL PREMIUM A2P (MT) and P2A (MO)
SMS/MMS messaging market size and forecast, 2010 - 2015 to be held on 1st Feb
2011.

The ICT practice at MarketsandMarkets is pleased to announce its Analyst
Briefing Presentation on GLOBAL PREMIUM A2P (MT) and P2A (MO) SMS/MMS
messaging market size and forecast, 2010 - 2015 to be held on 1st Feb 2011.
The briefing will cover a brief overview of winning imperatives, key burning
issues and opportunities present in the market. It will also cover the
factors inhibiting the growth of premium messaging market.

To register for this briefing, please click here
www.marketsandmarkets.com/AnalystBriefing/premium-sms.asp

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