Marks & Spencer Unveils Christmas Marketing Campaign

LONDON, November 2, 2010 - Marks & Spencer (M&S) has unveiled its marketing campaign for Christmas.
Peter Kay joins the line-up of M&S models - including Dannii Minogue, Twiggy,
and Jamie Redknapp - for a dance themed clothing ad. This year's M&S
Christmas strap line: "Don't put a foot wrong this Christmas."

The campaign kicked off at the beginning of November with the first TV
airing of the clothing ad and the launch of the microsite.

The much anticipated clothing Christmas TV ad stars one of the nation's
favourite comedians, Peter Kay, alongside M&S models Ana Beatriz Barros,
Dannii Minogue, Jamie Redknapp, Lisa Snowdon, Twiggy and VV Brown, in a dance
themed ad. Peter Kay is in charge of the celebrity-packed dance troupe,
choreographing a medley of iconic dances to the Bee Gees classic, 'You Should
Be Dancing'.

Viewers will see Dannii and Lisa in 1920s style flapper dresses
(www.marksandspencer.com/Dresses-Womens/b/43091030) dancing the
Charleston, and Ana Beatriz strutting her stuff in sexy lingerie. Dannii,
Lisa and VV are seen in their pyjamas, singing into their hairbrushes, while
Twiggy and Peter Kay tussle for the limelight while dancing dressed in slick
tuxedos. Jamie Redknapp stars as a DJ, with Dannii, Ana Beatriz, Lisa, VV and
Twiggy in glamorous partywear (
www.marksandspencer.com/Partywear-Womens/b/511979031), shimmying in a
70s style dance off. The final scene sees the entire cast united together and
surrounded by over 50 dancing Santas, the scene then cuts to the line, "Don't
put a foot wrong this Christmas."

The 90 second ad was shot by RKCRY&R and directed by Vaughan Arnell,
famous for his collaborations with Robbie Williams, having directed Rock DJ,
Angels, Let Me Entertain You and Supreme.

Online, M&S is launching a dedicated Christmas microsite at
www.marksandspencer.com/christmashelper, with handy tools to help
guide customers through organising their Christmas celebrations.

The dedicated Christmas microsite includes a Christmas gift finder, the
Size Detective, which enables customers to anonymously e-mail friends and
family to check their size, and a Christmas party and dinner planner.

M&S TV will feature four dedicated Christmas videos fronted by Myleene
Klass. A lingerie (
www.marksandspencer.com/Lingerie-Underwear-Womens/b/43233030) buying
guide, lingerie trends this winter, party wear tips and Christmas party food
tips. It will also show the new Christmas TV ads and a behind-the-scenes and
outtakes video from the Christmas clothing ad.

Steve Sharp, Marks & Spencer's Executive Director for Marketing, said:
"This is one of the best Christmas campaigns we've ever put together. People
who have had a sneak preview of the clothing ad reckon this is the best
Christmas M&S ad ever. But we will let the customers decide.

"It is very glamorous and lots of fun, truly capturing the spirit of the
Christmas party season. I think our customers will really enjoy it, it's
impossible to watch without tapping your feet to it."

Notes to Editors

Marks & Spencer (M&S) is one of the UK's leading retailers, with over 21
million people visiting stores each week. M&S offer clothing and home
products, as well as quality foods, responsibly sourced from around 2,000
suppliers globally. M&S employ over 75,000 people in the UK and abroad, and
have over 600 UK stores, plus an expanding international business.

M&S is the number one provider of womenswear (
www.marksandspencer.com/Womens/b/42967030) and lingerie in the UK, and
are rapidly growing market share in menswear, kidswear and home, due in part
to a growing online business. Clothing and homeware sales account for 49% of
business with the other 51% of the business in food.

    Media Contact:

    Laura Davidson,
    Marks & Spencer Press Office
    Waterside House
    35 North Wharf Road
    London
    W2 1NW
    +44(0)208-718-6190

    www.marksandspencer.co.uk

Media Contact: Laura Davidson, Marks & Spencer Press Office, Waterside House, 35 North Wharf Road, London, W2 1NW, +44(0)208-718-6190