Matthew Godfrey To Lead Young & Rubicam Asia

By Young Rubicam, PRNE
Monday, March 29, 2010

Known as a Change Agent, Godfrey to Drive Innovation, Digital and Creativity

NEW YORK, March 30, 2010 - Young & Rubicam's Chairman and CEO, Hamish McLennan, announced today that
Matthew Godfrey would join the agency in May as President of Young & Rubicam
Asia, based in the network's headquarters in Singapore. He succeeds Ambar
Brahmachary who, after completing three years in the role, is now exploring
newer challenges within WPP.

(Photo: www.newscom.com/cgi-bin/prnh/20100330/NY78804)

Godfrey has spent the past four years as CEO and COO of Publicis Asia,
where he was responsible for building a strong creative agency, advancing
their digital platform, and winning significant new business. In 2009, he was
a Media Magazine finalist for Asian CEO of the Year, as well as Marketing's
Agency Professional of the Year, while Publicis Asia was the runner up for
Asian Creative Agency of the Year and a Finalist for Asian Network of the
Year. He has built his 21-year career in the industry entirely in the Asia
Pacific
region, beginning at George Patterson Bates in Sydney.

On completing his role at Young & Rubicam, Brahmachary said, "I leave
here with the satisfaction and pride of having had the opportunity to greatly
strengthen the agencies in the region, and with confidence that this terrific
regional network will continue on their path to new successes."

"Over the past few years, Ambar has done a fantastic job, building and
updating our talent across Asia. Thanks to his efforts and leadership, all
our markets have a strong base of creative, digital, strategic and account
leadership," stated Hamish McLennan, Chairman and CEO of Young & Rubicam.

"Matt's now the perfect person to lead us forward. We came up in the
business together at George Patterson in Sydney, and he has always been a
change agent - a dynamic and charismatic leader, a true champion of great
creative, an innovative thinker. Matt is always several steps ahead of
everyone in anticipating what clients need. People love to work with him - on
both the agency and client sides - because he brings out the best in
everyone. The people feel it. The work feels it. He makes things happen," he
stated.

"Young & Rubicam has been interesting to watch these past few years as
Hamish has reinvented the agency's model for today's challenges. Young &
Rubicam has great brands and some of the smartest and most innovative people
in the business. I'm very excited about the future and delighted to work with
Hamish again," said Matthew Godfrey.

Godfrey began his career at George Patterson Bates Sydney in 1989. He was
General Manager of both Bates Indochina and Singapore, before being named CEO
of Bates Singapore and Director of SE Asia in 2000. In 2003 he was named
Chief Operating Officer for the Bates Asia Group, where he remained until he
joined Publicis in 2006.

    Press Contact:
    Samantha DiGennaro
    DiGennaro Communications
    sam@digennarony.com
    +1-212-966-9525

Samantha DiGennaro, DiGennaro Communications, +1-212-966-9525, sam at digennarony.com

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