MBNA Launches New Website

By Mbna Europe Bank Ltd, PRNE
Wednesday, October 13, 2010

CHESTER, England, October 14, 2010 - MBNA has Announced the Launch of a New-Look Website.

Changes to the website www.mbna.co.uk include improvements to the
navigation of the site which is now easier to use and more accessible for
customers.

The introduction of additional new features will help customers choose
the credit card which is most suited them, manage their accounts online more
effectively and have access to helpful information about protecting their
accounts and understanding credit.

Richard Honey, E-Commerce Executive for Bank of America Europe Card
Services which operates under the MBNA brand in the UK, said: "We have
listened to feedback from our customers and have re-designed our website to
be more contemporary and customer-focused.

"An ever-increasing number of our customers use online channels to manage
their credit card accounts and the re-design of our website makes it easier
to use. It contains more information for our customers and allows them to
discover more about our products and services."

Changes have been made to four key areas of the site, including the
introduction of the credit card selector (
www.mbna.co.uk/choose-credit-card/which-credit-card/) designed to help
customers choose which of MBNA's range of cards best fits their requirements.

Improvements to the 'card services and benefits' section allows new
customers to activate their credit cards online (
www.mbna.co.uk/card-services-benefits/card-activation/), log in or
register for Online Card Services (
www.mbna.co.uk/card-services-benefits/online-banking/) to manage their
accounts and learn more about MBNA's credit card rewards programme
(www.mbna.co.uk/card-services-benefits/rewards-programme/index.html).

A 'protection and security' section offers customers important credit
card security advice, whilst Plain English guides have also been introduced
to help customers better understand credit (
www.mbna.co.uk/understanding-credit/), with information on APRs,
balance transfers, tackling debt and more.

Mr Honey added: "We are committed to providing simplicity and choice for
our millions of customers. We will continue to work hard to make sure we
deliver on their needs by supplying them with clear and relevant
information."

The re-launched website represents just one element in a series of
changes to the MBNA brand that will take place over the coming months.

The move also adds to MBNA's transition to paperless statements
(www.mbna.co.uk/card-services-benefits/card-benefits/index.html#paperl
ess) for new Internet accounts launched earlier this year.

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

The site has been designed in line with the current World Wide Web
Consortium (W3C(R)) accessibility guidelines. Please see our accessibility
(www.mbna.co.uk/accessibility/) page for more information.

About MBNA Europe Bank

MBNA Europe is a wholly owned subsidiary of Bank of America Corporation
(NYSE: BAC) and is the recognised leader in affinity marketing.

For more information, visit the company's website at
www.mbna.co.uk or Bank of America's website at
www.bankofamerica.co.uk

Editor and supplementary notes:

The information contained in MBNA Europe's press releases is intended
solely for journalists and should not be used by consumers to make financial
decisions. Any consumer interested in finding out more about any of MBNA
Europe's products should visit www.mbna.co.uk for full terms and
conditions.

For further information, contact: Gary Jenkins, Bank of America Europe Card Services, Tel: 01244 574136, Mobile: +44(0)7825-721118, Fax: +44(0)1244-672468, Email: gary.jenkins at mbna.com

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