Mexican Antitrust Commission Approves FEMSA's Strategic Transaction with Heineken

MONTERREY, Mexico, March 29, 2010 - Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX; BMV:
FEMSAUBD) announces that the Comision Federal de Competencia, Mexico's
anti-trust regulator, has approved without reservation the strategic exchange
of 100% of the shares of the beer operations owned by FEMSA for an interest
in Heineken (HEIA.NA; HEIN.AS; HEIO.NA; HEIO.AS), under the terms described
in FEMSA's disclosure of January 11, 2010. Hart-Scott-Rodino approval has
also been granted by the relevant trade authorities in the United States. The
transaction, which is expected to be completed in the second quarter of 2010,
is subject to customary regulatory approvals in other relevant jurisdictions,
as well as approval by the FEMSA and Heineken shareholders.

FEMSA is the leading beverage company in Latin America. It controls an
integrated beverage platform that comprises Coca-Cola FEMSA, the largest
Coca-Cola bottler in the region; FEMSA Cerveza, one of the leading brewers in
Mexico, with presence in Brazil, and an important beer exporter to the United
States and other countries; and Oxxo, the largest and fastest growing
convenience store chain in Mexico with over 7,300 stores.

www.femsa.com/investor

    Media Contact:
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    comunicacion@femsa.com

Investors, +52-818-328-6167, investor at femsa.com.mx, or Media, +52-818-328-6046, comunicacion at femsa.com