MilkOrSugar Launches Web’s First Customization Portal

AMSTERDAM -

- Mass Customization Becomes Reality

Amsterdam based MilkOrSugar just launched the web’s first Customization Portal, at www.MilkOrSugar.com .

Via the website, visitors can create their customized Sleeping bag, Samurai sword, Bicycle, Dress, Drums, Shoes, Skate board, Scrabble board, Watch, Machine parts, Perfume, Lingerie, Wallpaper or Lego model, and much more.

Reviews of a built to order Fire extinguisher, Guitar, Radio controlled car, Protein shakes, Robot, Canoe and many more products are in progress. The site will publish new vendor reviews daily.

At MilkOrSugar, visitors can check pricing, shipping destinations, payment options and the number of basic models for each vendor. The site only publishes products that can actually be completely ordered, paid and shipped online. So car or kitchen configurators are, for now, excluded.

Stefan Hoevenaar of MilkOrSugar: “We researched perhaps all websites that offer customized physical products. In many categories, affordable quality products can now be customized, ordered and shipped to your home. The range of things that can be customized is widening rapidly. New manufacturers appear almost every day.”

In some categories, multiple vendors are competing, with most vendors offering customized bags, shoes, computers, candy, dresses and books. Most vendors ship worldwide.

Often, customization is going beyond a print on the outside or choosing a color. Hoevenaar: “This is not just some paint on the outside. It’s about assembling or creating your own shapes, about choosing sizes and materials, creating textures and blends. The artisanship of some manufacturers enables their buyer to really become a designer. The concept of Mass Customization, coined in 1987 and promoted by Joseph Pine in 1992, is now becoming reality.”

MilkOrSugar is an initiative of ILUMY, an Amsterdam based agency of designers and entrepreneurs.

Source: MilkOrSugar

Press contacts: Tako Nijsse, +31-20-7740033, tako at milkorsugar.com; Stefan Hoevenaar, +31-20-7740033, stefan at milkorsugar.coml MilkOrSugar, Waterlooplein 125, 1011PG Amsterdam, The Netherlands