Millward Brown Unifies Global Qualitative Network Under Firefly Brand

NEW YORK, September 14, 2010 - Millward Brown today announces the launch of Firefly Millward Brown,
(www.fireflymb.com/) the new brand for the company's global
qualitative practice.

(Photo: www.newscom.com/cgi-bin/prnh/20100914/407832 )

Millward Brown owns some of the leading qualitative agencies around the
world and they will now be united under a single brand. Greenfield Consulting
Group (North America), Sadek Wynberg Millward Brown (UK) and MFR (France),
are among the agencies that will adopt the Firefly name. The Firefly brand
has been in use by Millward Brown in some parts of the world since 2002 and
the remaining businesses will adopt the new brand effective immediately.

"Qualitative is an incredibly important part of our business worldwide,
so it's only natural to unite our teams under a single brand that reflects
our shared brand essence - that of illumination," said Eileen Campbell,
Global CEO, Millward Brown.

"Firefly combines the boutique quality and creativity of our qualitative
agencies, with the global reach and resources of Millward Brown. The seamless
integration of our qualitative and quantitative offers provides our clients
with a perspective that is unparalleled in the industry."

The illumination concept is visualised in the striking new logo design
and brand identity created by Millward Brown sister-agency Landor, who is
also part of the WPP Group. Firefly Millward Brown has 40 offices globally
and employs over 300 qualitative research professionals.

About Millward Brown

Millward Brown (www.millwardbrown.com/Home.aspx) is one of the
world's leading research agencies and is expert in effective advertising,
marketing communications, media and brand equity research. Through the use of
an integrated suite of validated research solutions - both qualitative and
quantitative - Millward Brown helps clients build strong brands and services.
Millward Brown has more than 78 offices in 51 countries. Additional practices
include Millward Brown's Global Media Practice (media effectiveness unit),
The Neuroscience Practice (using neuroscience to enhance traditional research
techniques), Millward Brown Optimor (focused on helping clients maximize the
returns on their brand and marketing investments), Dynamic Logic (the world
leader in digital marketing effectiveness) and Firefly (the global
qualitative research business). Millward Brown is part of Kantar, WPP's
insight, information and consultancy group.

    Contacts

    Europe
    Dominic Harders
    Marketing Director, Europe
    +44-1926-826455
    dominic.harders@millwardbrown.com

Contacts: Europe, Dominic Harders, Marketing Director, Europe, +44-1926-826455, dominic.harders at millwardbrown.com